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Savanna launches new rum flavoured cider for the chosen ones

October 2017, Cape Town: Savanna, the popular South African cider with a refreshingly crisp taste, is introducing a daring new variant, Savanna Blackbeard, to its existing portfolio of premium variants.

A first of its kind in South Africa, this delicious premium cider is made with a splash of rum flavour, resulting in a bold new taste for an adventurous drinking experience. Blackbeard is a special release and will be available at leading liquor outlets nationwide from the beginning of October.

Positioning itself as a cider that only the “chosen ones” have the pleasure of sipping, Savanna Blackbeard has woven a fun fable that tells the tale of a pirate crew who stumbled across the golden liquid in Barbados whilst ransacking a town. The pirates soon realised that the recipe for their liquid treasure had to be kept safe so that no one could ever replicate the taste. To keep this golden elixir a secret, they never remained in one place more than a few settings of the sun. For if they did, the recipe of the golden liquid could be stolen and lost to them forever.

“This is another proud moment for the brand as we continue to push boundaries with innovative flavour profiles. We’re excited to have our consumers experience a bold new taste sensation. Consumers know with Savanna they can expect an unexpected twist, but we always keep our original base to stay true to this iconic South African brand” says Leanne Jones, Savanna SA marketing manager.

Blackbeard is infused with the sweet flavours of rum but also surprises the palate with hints of raisins, spices and fermented honey. The golden liquid, with a 5% ABV, leaves a smooth, refreshing finish, a true reflection of a pirate’s adventurous and bold relish.

The recommended price for the premium cider is R79.95 for a (6x330ml) pack and R289.95 for a case (4x 6x330ml). Available at leading outlets.

To join the crew visit:

Facebook: @savannacider Twitter: @savannacider Instagram: @savannacider Website: www.savannacider.com

#SavannaBlackbeard, #OnlyForTheChosen, #OnlyTheChosen, #SavannaCrew

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