Responsible Indaba?

Time you get this message, many of us will be travelling toKwaZulu-Nataland Durbs for the annual South Africa Tourism Indaba.

This year, I’m going there with a mission: I want to learn as much as I can about products who’re practicing real responsible tourism.

Nothing we’ve done at Indaba (I think this will be my 15th) has ever affected me as profoundly asCape Town’s Responsible Tourism in Cities conference did last year. Since then, I’ve been a missionary, and a sponge – spreading the word and lapping up all the information I can. (See my Responsible Tourism for the Tourism Industry PowerPoint presentation here.)

And I’m doing this because responsible tourism is the only way to go: at once a mash-up of the entire travel and tourism chain, and a wake-up call to travellers themselves: ‘Every one of you! Catch a wake-up! What we’re doing affects us all, and (as we say in Mzansi) each and every one of us must take responsibility for what we’re doing.

So, what I’m going to do is this: I’m going to be finding out what I can about Responsible Tourism at the Indaba, and then I’ll show you some slides about it during a Zipcast – a live, on-line PowerPoint presentation – which I’ll be presenting on Tuesday, May 15, 2012, at 4:00 p.m.

Here’s what you need to do: register for a free account on, and then join me in my meeting room ( ) just before4:00 on Tuesday. Remember to have your sound turned up – you’ll see the slides, hear me speak, and see my beautifully rugged features (compliments of the site’s video facility). And you’ll be able to communicate directly with me via the on-screen text facility.

See you there! (Well, see me, actually, but you know what I mean).

Twitter at Indaba 2012

Help us to make twitter – both an addiction and an incredibly useful tool – trend this weekend with the following #hashtags:

Indaba: #Indaba2012

Responsible Tourism: #RTyear2012 and #ResponsibleTourism

And you can watch how Indaba is doing againstNew Zealand’s TRENZ 2012 tourism trade show (Queenstown, 7 to 10 May) by following the Hashtag Battle here.

(The hashtag for TRENZ: #trenz2012)

And in case you’re wondering who to follow at Indaba this year: @MartinHatchuel, of course.

Now go away on holiday – it’s in the economy’s best interests.

… And in the meantime… have a GREAT tourism week!

Martin Hatchuel – BarefootWriter

Want To Advertise to more than 10,000 names in the Tourism Industry? Want to tap into the power of internet marketing? Want to speak to my audience? Mail me – – and let’s see how This Tourism Week can work for you.

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It’s simple. We believe that successful marketing creates relationships – friendships – between businesses and their customers. Our job is to help you develop these friendships with your clients: to make them so

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About This Tourism Week

This Tourism Week – a free service brought to you by – is a personal e-letter and informed commentary on issues affecting South Africa’s tourism industry. Please note that the articles in This Tourism Week may only be reproduced with permission (want it? Mail me – ).

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Martin Hatchuel,

63 Wilson Street,

Hunter’s Home,

PO Box2690, Knysna


Cell +27(0)84 951 0574

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