Recognised for African innovation leadership Cape-based mobile application provider Snapplify was selected by Nokia to demonstrate leading innovation at the Open Innovation Africa Summit inKenyawhich took place on 28 May.
In reply, the fledgling firm showcased its online platform that instantly digitises content for mobile devices including iOS and Android to an audience of 105 of its peers, as well as organisers Capgemini, infodev and Nokia,
It is this very solution that made Snapplify the leading mobile app developer inAfricain just 12 months since inception.
Snapplify CEO Wesley Lynch says the contest was to come up with “societal, structural, financial and technological” ideas that could foster innovation leadership inAfrica.
The competition aimed at stimulating the innovation debate inAfrica, to facilitate inclusive socio-economic growth and transformation.
“It is an exciting time to be African, because we can make a global difference,” he says. “Africaknows mobile, and it is through mobile that we will show the world what we’re capable of.”
Run of success
Snapplify is currently making global inroads with its turnkey online platform that allows content producers or distributors such as authors, artists, publishers, retailers and corporates to manage, distribute and monetise content in custom branded mobile applications.
It has had an amazing run of success, signing multiple global clients including Ka Boom Studios (the creators of Peanuts), Kotobarabia (the leading publisher of Arabic content), iMaverick (a leading daily magazine, published only on iPad), New Holland Publishing SA and Random House Struik.
The company recently returned from a whistle-stop global tour where Lynch exhibited at theFrankfurtand London Book Fairs, signed regional channel distribution deals and set up an operation inLondon.
The tool also won recent plaudits when it came first in the Cape Town Entrepreneur Competition.
Next it will representCape Townin that capacity at the Barcelona Global Entrepreneurship Competition in June.
Snapplify, founded by CEO Wesley Lynch, is a mobile solutions provider that enables publishers, authors and content providers to package their books, magazines and brochures into digital publications for company branded Mobile Apps. These Apps are then distributed globally via relevant App stores. The company launch at the Frankfurt Book Fair saw Snapplify establishing aUKand South African office whilst servicing leading publishers both locally and internationally.
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