July 2012: Following on from the huge success of the Deadmau5, Bingo Players and Avicii SA Tours in 2011 and the beginning of 2012 respectively, SA’s three biggest event promoters, Anything Goes, H2O and Showtime Management have joined forces to form Electric.
Electric is the brainchild of these three companies, launched to fill the gap in the dance music market. Their primary objective is to bring only the hottest names in dance music to our shores and dominate the SA dance music industry through touring A-list DJs and creating festival experiences. The individual companies will remain trading as before, but will scale up to manage these large events as a combined entity.
Electric already has huge names confirmed to tour South Africa in 2012 (watch the press for more details) and massive plans for 2013 that are currently taking shape.
“Having collectively been in the dance music scene for decades, and seeing the global phenomenon that it has become, we felt it was time to join forces and bring massive festival experiences to SA.” says Shaun Duvet, MD of Anything Goes. “After touring Deadmau5, Bingo Players and Avicii and seeing the great and immediate response we realised how much SA needs Electric, and worked hard to make it happen.”
Between Anything Goes, H2O and Showtime, they have toured the likes of Deadmau5, Avicii, The Black Eyed Peas, The Bingo Players, Fatboy Slim, Kaskade, Lil Wayne, The Rolling Stones, 50 Cent, Janet Jackson, Rick Ross, Paul van Dyk, Chris Lake, Cosmic Gate, Bob Sinclar, Todd Terry, DJ Craze, Blackalicious, Shortee Blitz, Neil Armstrong, Justin Robertson, Mowgli, The Stanton Warriors, Krafty Kuts, Judge Jules, and the list continues.