BlackBerry app development set to boom, says Realmdigital

realm-digitalApp development for BlackBerry® smartphones is set to explode with the launch of the new BlackBerry® 10 operating system and smartphones and the BlackBerry® World™ app store according to Simon Bestbier of leading mobile development company Realmdigital.

“The BlackBerry® Z10 and BlackBerry® Q10 smartphones powered by BlackBerry 10 are game changers,” says Bestbier. “The BlackBerry® ecosystem is very strongly embedded in South Africa – they are still the top selling smartphones in the country – and many of our top corporates have invested a lot in BlackBerry infrastructure. Now that the platform is even more attractive for external developers, there is a new sense of excitement. Our customers are sitting up and paying attention.”

Bestbier expects strong demand from customers that have not previously considered developing mobile apps at all. “Many of our customers know from their site analytics that they get a lot of BlackBerry traffic.” he says, “The BlackBerry® 10 operating system makes the development task easier than ever before.  The developer picture is starting to look very different.”

“The new devices are slicker and more powerful, and have made it very easy to port apps between different platforms. BlackBerry has also provided very good documentation and workshops which have helped to create a lot of excitement in the developer community.”Bestbier concluded.

BlackBerry and related trademarks, names and logos are the property of Research In Motion Limited. 

About Realmdigital

Realmdigital is a top South African e-business strategy and technology partner, specialising in Internet and mobile platforms. The company has proven local and international success in building leading online businesses including Avusa (incorporating Exclusive Books), Naspers, Die Burger, Media 24, Ford and Mix Telematics (Matrix Vehicle Tracking). Founded in 1999 by CEO Wesley Lynch, the company lists industry-leading clients across all industries, with a strong install base in retail and travel. Realmdigital’s e-business engagements are grounded in a strong solution portfolio that integrates with best-in-class technologies, including payment and booking/reservation engines, SEO techniques, CMS, CRM and Intranet platforms. In addition we offer an established lead development capability and an advanced partner management and project methodology. Together, these elements make up a comprehensive e-business enablement portfolio comprising a full spectrum of work streams – digital strategy, creative and technological. 
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Wesley Lynch

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