DStv PRESENTS DELICIOUS – THE INTERNATIONAL FOOD & MUSIC FESTIVAL LAUNCHES IN SOUTH AFRICA
UK celebrity chefs to be joined by international superstar, Jamiroquai
Described as the music festival for food lovers or a food festival for music lovers; Delicious is set to take the South African entertainment and culinary world by storm in Johannesburg from 5 – 6 October 2013. With nothing else quite like it in South Africa- Delicious promises to give festival-goers something completely fresh and unique with the A list line-up performing on both the Saturday and Sunday.
Presented by DStv in association with Checkers, Ocean Basket, The Sunday Times and Sowetan; South Africa’s first international food and music festival will bring world-class culinary talent to the Blue Hills Equestrian Estate, as renowned UK celebrity chefs Aldo Zilli, Ed Baines and John Burton Race showcase their signature dishes at their own pop-up restaurants. These include; Aldo Zilli’s San Carlo Cicchetti, Ed Baines’ Randall and Aubin, as well as John Burton Race’s The John Burton Race Experience.
Headlining the music is renowned international act Jamiroquai; who will be supported by a host of top South African artists namely; Lira, Danny K, Khuli Chana, Prime Circle and Mi Casa. With Jamiroquai’s signature mix of funk, jazz, disco and house and the combination of beautiful sunshine, rolling lawns, delicious food and wine – there will be no better vibe to be had in Johannesburg this year.
“Looking forward to returning to South Africa to see you all at Delicious”, said Jay Kay from Jamiroquai.
Amidst a fast growing trend of ‘foodies’ in SA – DStv shows such as MasterChef and Come Dine with Me have become firm favourites with local viewers. Artisan food markets are now regular weekend outings and health conscious cooking is becoming increasingly popular.
“As DStv, we are proud to bring to life our extensive music offering through this partnership”, says Colleen Goodman, Senior Marketing Communications Manager for DStv.
The three international pop-up restaurants, San Carlo Cicchetti, Randall & Aubin and The John Burton Race Experience, will provide patrons with the opportunity to experience their fine cuisine first hand while enjoying live music from a raised vantage point overlooking the crowd. These restaurants will be taking bookings for lunch and dinner sittings daily; and with limited seats available, they are expected to sell out fast!
In addition to the pop-up restaurants, there will also be a huge artisan food market encompassing a vast array of African, European and pan-Asian cuisine. Many of these are already firm favourites for local market lovers.
Reservations for the VIP Hospitality Experience at the pop-up restaurants can be made for lunch and/or dinner at a cost of R1 850 per head, which includes VIP parking with concierge care, access to the VIP lounge, a welcome drink, three course meal in one of the three international restaurants of your choice, bottle of wine and coffee. General admission entry will cost R380.
Official beer partner Castle Milk Stout will set up a trendy and elegant area for festival-goers to appreciate the rich and smooth taste of the stout. “Partnering up with Delicious enables us to invite guests to simply savour the rich moments in life. As the official beer partner, we want to use this platform to provide festival-goers with the opportunity to indulge in rich moments over good food accompanied by good music whilst savouring a smooth Castle Milk Stout,” says Vilashni Vandayar, Marketing Manager for Castle Milk Stout.
‘Its Personal’, the brand that provides artists with a respectable platform to showcase their “sound” will host a deep house tent for the rhythmic and soulful attendees that would like to get their groove on at the festival. ‘Its Personal’ pride themselves on not only a professional level of entertainment but production value as well, ensuring an experience worthy of your attendance.
Child-friendly areas hosted by “DStv Kids” will be available and will feature various activities for the young ones and will include brands such as Converse kids and Mille kids.
Delicious will open daily at 12pm and promises to be a fantastic and entertaining day out for the entire family.
Tickets are available through Computicket. Tickets are R380 per day with children under 12 R100 a day and children under 3 are free.
Facebook: Delicious Festival SA
Hashtag: #DStvFood/ #DStvMusic
MultiChoice started as the subscriber management arm of M-Net. Today it is the leading multi-channel digital satellite television operator across the African continent. Its dynamic technology platform and varied bouquets of channels, built on a foundation of compelling premium entertainment, has seen MultiChoice grow its business to 3.7 million subscribers across South Africa.
MultiChoice provides its DStv services to different market segments. The DStv bouquets cater for different lifestyles and pockets, from entry level to Premium. DStv is also available as a niche service for the Indian and Portuguese communities. M-Net and SuperSport are part of the MultiChoice stable, which delivers premium channels and content to a growing number of subscribers. DStv Media Sales, DStv Mobile, MWEB, DStv Online, CommerceZone, SmartVillage and NMSCom also form part of the group.
MultiChoice is one of the outstanding examples of a pioneering South African company, owned by Naspers, an international player providing entertainment, technology and e-commerce services. MultiChoice’s involvement in South Africa goes beyond its core business. Through its corporate social investment, the company actively participates in social transformation and through technology, enables individuals and communities to help themselves ultimately leading to growth of the economy of the country.
About Ed Baines – Chef Randall & Aubin Oyster Bar
Ed Baines is the chef and co-owner of Randall & Aubin, the happening champagne and oyster bar in Soho, London. The tall, dark and handsome restaurateur is one of the hottest chefs in town. His television programs include: Lunch with Ed Baines and ITV’s Ed Baines Entertains. He was one of the judges on ITV 1’s hugely successful Britain’s Best Dish; which went onto its sixth series and regularly drew in viewing figures in excess of 2 million. As well as a regular on Lorraine for ITV 1; Ed also appeared on ITV 1’s Taste the Nation, and co-presented BBC Great Food Live, including a series of short features in Scotland, Arizona, and Dorset. Ed’s latest TV series for the BBC will be aired in early 2013.
About Aldo Zilli – Chef Consilere San Carlo Cicchetti Restaurant
Aldo Zilli is an award-winning celebrity chef and restaurateur who specialises in Italian, vegetarian and seafood cuisine. Aldo is regularly on TV and has appeared both as a chef and presenter. Shows include Ready Steady Cook and Daily Cooks Challenge for ITV, Put Your Money Where Your Mouth Is (BBC2), Step up to the Plate, Eating in the Sun, Sunday Life and The One Show for BBC1, Channel 5’s Family Recipe, UKTV’s Market Kitchen, and BBC3’s The Real Hustle. He has also had slots on ITV1’s Alan Titchmarsh Show and Daybreak and his own primetime ITV documentary Home Is Where The Heart Is. He is currently Chef Consilere to upmarket Italian restaurant, San Carlo Cicchetti in Manchester and London’s Piccadilly.
About John Burton Race – Chef John Burton Race Experience Restaurant
John Burton Race was born in Singapore in 1957 and spent his early years travelling and experiencing food from all over the world. In 1983 John became a Sous chef at Les Manoir Aux Quat’ Saisons, Oxford from where he went on to become Head chef and manager of Le Petit Blanc, Oxford until 1986. He then opened his own restaurant L’Ortolan, Berkshire, where he achieved and maintained two Michelin stars. In 2000 he opened John Burton Race, Landmark Hotel, London and reclaimed both Michelin stars within the first year of trading.
Jamiroquai are a British acid jazz band formed in 1992. Fronted by lead singer Jay Kay, Jamiroquai have sold more than 40 million albums worldwide and won a Grammy Award in 1998. The line-up of the band has changed several times, and the longest serving and now core members of the band are lead singer and songwriter Jason “Jay” Kay and drummer Derrick McKenzie (since 1994). Kay was the impetus behind the formation of Jamiroquai, deciding to form the band after an unsuccessful audition to become the singer of the Brand New Heavies. Although he has said that he has attempted to have Jamiroquai treated as a band, Kay has always been at the forefront.