Graylink Partners with Zao for Referral Recruiting

graylinkWeb and mobile recruitment software provider Graylink have partnered with referral recruitment leader and will be offering their solution in the local market to its corporate clients.

Matthew Gray, Graylink head of business development, says the move is an important one as referrals are a critical part of the recruitment sourcing process, and have been the number one source of hire globally for as long as he can remember. The problem is that employee engagement in referrals is very low, causing companies to miss out on this valuable source of hire.

“Zao allows companies to use the business networks of their employees as well as social media networks to engage more employees, automate the referrals process, strengthening their social recruiting channel, which is already companies’ best channel for finding new talent,” Gray says.

“Add to this the ability to track and reward those who refer and you have a winning formula to increase the number of quality candidates being referred to your organisation.”

Ziv Eliraz, Founder and CEO says that research shows time and again that referred candidates are generally more productive, stay for longer and are less likely to quit their jobs.

“Job seekers have gone social with 52 percent of job seekers using Facebook to find work, while one in five people have seen a friend of their share a job on a social network. Zao helps companies focus on referrals first, before reverting to lower quality sources of hire,” he says.

Zao uses two key gamification methods to incentivise referrals – the leaderboard system, which offers milestone incentives; and the bounty system, which gives rewards for successful placements.

Employees are able to set up auto-referrals to push jobs out onto their social networks, Zao takes care of the tracking of referred applications and where they end up in the recruitment process. The system also rewards third parties outside of your organisation to refer jobs to their networks.  Zao’s mobile support makes sure both candidates and referrers can engage on the go.

“We’ve seen that referral rewards increase engagement by up to 50 times with more employees participating in the referral process when gamification and automation are used,” Eliraz says.

Gray says the power of Zao’s platform lies in its integration with their companies’ Applicant Tracking System (ATS) – Neptune.

“Jobs which are added to Neptune can automatically be sent through to Zao’s platform and automated shares are then published out onto social networks. Candidates responses are tracked and integrated from Zao back into Neptune, giving the recruitment department complete control and visibility through the process,” he says.

Companies wanting to find out more about how Zao could assist their social recruitment drive will be able to sign up for a webinar which Zao and Graylink will be holding on the Tuesday 10th September at 14h00 (GMT +2) to showcase the system and deal with topics like:

·      The biggest setbacks in referral programs today
·      Steps for a successful referral program launch
·      How to engage your employees in your referral program
·      How to boost participation long term in your ERP
·      How ( can increase your referral hires by automating and extending your referral program

To RSVP for the webinar, please go to:

About Graylink
Graylink is the leading provider of cloud-based recruitment software to corporate Africa.  Its web and mobile recruiting solutions help corporate companies recruit the best talent quicker, more efficiently and for less.

Secure, useful and usable, graylink’s software automate tedious manual recruitment processes and enable talent sourcing direct. Solution capability covers the entire recruitment process from requisitioning to candidate acquisition, applicant tracking, hiring management, collaboration, reporting and analytics. Neptune, graylink’s highly configurable applicant tracking solution, automates complex enterprise recruitment processes. Its mobile recruitment solution, txthire, enables high-volume response management via SMS, smartphone, social and instant messaging channels.

As an official LinkedIn EMEA Talent Solutions Partner, Graylink works closely with LinkedIn to understand their Talent Solutions enabling South African businesses to find the right LinkedIn solution for their Talent strategy.

In 2011, global IT research company Gartner awarded graylink, ‘Cool Vendor’ status as one of only five companies globally, for its innovation in Human Capital Management technology. graylink was the only African vendor to be included in Gartner’s 2012 Global Market Guide for e-Recruitment.

Founded in Cape Town, South Africa in 2002, the company also has offices in the UK. Graylink has over 120 mid-to-large companies and government clients, located predominantly across Africa. These include include: ABSA, Shoprite, Woolworths, Telkom, Discovery, Multichoice, Coca Cola SABCO, Murray & Roberts, Department Trade & Industry (SA), Mediclinic, Sasol, Liberty, KPMG, GlaxoSmithKline, Toyota, Volkswagen and Mercedes-Benz.

For more information please visit

Editorial contacts:
Mark Gray
Head of Graylink

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