The pervasiveness of technology has seen an explosion of musical production, often making it difficult to distinguish the quality from the quantity. All that is set to change – finding the true gems from the heap will now become easier as major publishing company Gallo Music Publishing joins forces with technology upstart Bozza in a deal that will refresh A&R.
The partnership will take advantage of the strengths of the two companies. Gallo Music Publishing is South Africa’s largest independent major publisher with formidable resources, know-how and an illustrious track record of publishing top local and international composers and publishers. .
Bozza aims to provide the best artists platform, offering services that are trusted and transparent, enabling artists to connect with fans throughout Africa and the diaspora who want locally relevant content via their mobile device and desktop.
Bozza is a digital incubator of musical content. Producers of music have a platform to showcase their songs on the site. Music lovers have an opportunity to listen to the music, review it and share it with friends. This process will then expose the musicians that have material that strikes the right notes with the fans.
Gallo Music Publishing will then get the pick of the crop and is positioned to provide songwriters on the continent with lucrative publishing deals.
“We are excited about what Bozza.mobi have created for music creators. Their platform literally allows budding talent to test their content in the market for themselves via the platform and we will be right there listening and watching to sign the next great creators and composers of music. This is certainly the future of how A&R will be done said Gallo Music Publishing’s general manager Tsholo Moraba.
“We are specifically focused on the next generation of talent,” added Bozza CEO Emma Kaye.
“The next generation who can use a single platform to self publish and where fans can decide for themselves what is popular.”
“The partnership provides Gallo Music Publishers a great opportunity to discover fantastic composers who are growing their base and getting popular on the portal.,” concluded Moraba.
Visit bozza.mobi for more information.