The Union for International Cancer Control (UICC), has appointed Greater Than to manage their PR and media management for the 5th World Cancer Leaders’ Summit (WCLS), which has taken place annually since 2010. A first to be hosted in South Africa, the 2013 Summit will be held in Cape Town in November.
The campaign went out to pitch to four PR agencies, and after a rigorous pitch process, Greater Than came out tops. “UICC was extremely impressed with efforts made by Greater Than to understand us as an organisation and the needs of the project, which made them stand out. It was crucial that we find an agency that could support us in our global messaging as well as help guide us more specifically in the region where our event is being held, and we feel confident that Greater Than is best placed to help us achieve our media objectives,” said Vanessa Von der Muhll, Director of Communications, Marketing and Web.
Galia Kerbel, CPRP and founder of Greater Than, an award-winning full service PR agency in South Africa, commented, “Our local market expertise has proven invaluable to international clients who need an agency to guide them on the ground and execute their requirements with strong local knowledge. We also have huge experience in publicity and media accreditation specifically around large events for clients such as Harley-Davidson Africa Bike Week, which makes us the perfect partner for UICC.”
Greater Than will be amplifying UICC’s compelling messaging by elevating awareness locally and internationally for the World Cancer Leaders’ Summit through both traditional and digital media as well as targeting leading decision-makers to ensure cancer is a global health priority.
First organised in 2008, and now an annual event, the WCLS is an important high-level policy meeting dedicated exclusively to furthering cancer control globally and will for the first time take place in Africa.
The event brings together key decision-makers from around the world and encourages timely debate on emerging issues related to cancer. It provides an important forum to secure a coordinated, multisectoral global response to address the spiralling cancer epidemic.
“The World Cancer Leaders Summit will focus on the urgent need to address the glaring disparities in cancer control globally, and will place particular emphasis on women’s cancers, cancer treatment and improved cancer registry information in low- and middle-income countries to help achieve this goal, said Von der Muhll.