Kenilworth Racing, has selected Greater Than as the official PR partner for the inaugural launch of the annual Lanzerac ready to run stakes powered by Cape Thoroughbred Sales (CTS).
This exclusive horse racing event, in celebration of the sport of thoroughbred horse racing will open the racing season at Kenilworth Racecourse in Cape Town on the 23rd of November 2013.
“In order to create hype around the event by generating quality media coverage, Kenilworth Racing needed an experienced PR partner with the right media, influencer and celebrity relationships.” said Michael Varney, Marketing Manager of Kenilworth Racing. “Greater Than came out tops with their proven track record of event publicity.” concludes Varney.
Known for a trademark attention to detail, the Greater Than team has earned a reputation in the industry for promoting and hosting outstanding world class events, and according to Galia Kerbel, CPRP and founder of Greater Than the Lanzerac Ready To Run Stakes will be no exception.