MyEdit, the new content aggregation app from Media24, tailors the best stories from South Africa’s top publications to readers’ interests and is now available as a free download from the Apple and Android app stores.
“The content offering includes more than 30 top-selling South African magazines including YOU, Huisgenoot, DRUM, tvplus, Fairlady, Sarie, Men’s Health, Women’s Health, Finweek, Move!, KickOff, Go!, Kuier and many more,” says Sieraaj Ahmed, Head of Content for MyEdit.
“Users will also be able to read carefully selected content from the best local blogs and websites as well as articles from Media24 newspapers such as Beeld, Die Burger and Volksblad.
“We expect to have English Media24 newspapers including City Press, Daily Sun and The Witness on board soon.”
According to Robert Kaden, Project Manager: Digital Content for MyEdit, there are currently 20 content categories, which cover everything from news to celebrities, parenting, sport and farming.
“No matter what your particular interests, you’ll find stories categorised according to your needs – ensuring they grab your attention in MyEdit.”
If a reader finds an interesting story inside MyEdit but is unable to finish it at that moment, it is easy to bookmark for reading at a more convenient time, says Kaden.
“Any story found in MyEdit can be saved to the user’s personalised ‘Read Later’ category, which can be found at the bottom of the app’s index.
“Additionally, all MyEdit stories can, with just a few taps, be shared with whoever the reader wants to share them with. A link can be emailed to friends, sent via SMS or posted to the reader’s Facebook or Twitter account.”
What makes the MyEdit experience even more fun for the reader is discovering interesting stories that he or she has never read before, says Ahmed.
“While working on the app over the past few months, our content team repeatedly had this experience and could often be heard exclaiming, ‘Wow, I had no idea this feed had so much cool content!’
“We predict that most MyEdit readers will experience this in the days and weeks to come.”