Legendary South African news anchor Riaan Cruywagen says he believes in the new MyEdit app as a media product.
The new smartphone and tablet content aggregation app by Media24 is now available as a free download from the Apple and Android app stores.
The app gives you news and stories tailored to your personal interests, making for a more personal way to read your favourite South African magazines and newspapers.
“MyEdit encourages people to read more and be better informed,” says Cruywagen.
“These days people are pressed for time and tend to go increasingly digital, and this app will give them easy and instant access to their preferred reading matter.
“It really simplifies my life quite considerably, because I have most of the reading material that interests me at my fingertips, no matter where I am,’’ says Cruywagen.
The content found on MyEdit is aggregated into 20 categories – such as news, sport and entertainment – from over 40 of South Africa’s most popular newspapers, websites and magazines including YOU, Huisgenoot and Finweek.
“MyEdit puts the power in your hands,’’ says Nerisa Coetzee, Head of Digital Product and Brand at Media24 Magazines: Digital.
“The app is about putting you in charge; it’s about allowing you to create your own online platform where you decide what you want to read when you want to read it. Essentially you become the editor-in-charge of your own online platform,’’ says Coetzee.
“The response to the app should be overwhelmingly positive,” says Cruywagen.
“The app is user friendly and, because it can be used on tablets and smartphones, people will be delighted to have access to a variety of magazine and newspaper content as well as other websites,’’ concludes Cruywagen.