DionWired unveils multichannel retailing, boosts e-commerce

Seamless transitions between online shopping and visiting the physical store, with top-notch customer service and technical advice on hand in both locations, as well as free nationwide delivery of any product . . . what more could a consumer ask for?

01 product page_dionwired.co.za

All this, and more, is available at dionwired.co.za, the new-look website of SA’s leading online electronics and appliance store.

DionWired has embraced the multichannel retail concept with the launch of its brand new website, which was developed to give consumers a highly positive, symmetrical shopping experience between the web and the brick-and-mortar stores.

DionWired director Andrew Jackson is enthusiastic about South Africa’s boom in online trading. ‘Over the past year, DionWired has experienced significant growth – in excess of 200% this year already – in our online traffic and e-commerce sales.

‘Motivated by the increased internet trading, and a notably growing “research online, purchase offline” (ROPO) shopping trend, the new website is designed to be highly customer-friendly, presenting valuable product information in easy-to-use formats; and creating convenient shopping channels both online and with a parallel in-store experience.

02 homepage dionwired.co.za

South Africa’s rocketing internet permeation further boosted the need for DionWired’s new world-class website to launch in time to help customers to do their Christmas shopping.

Jackson points out some of the new online enhancements, ‘While browsing for Christmas gifts, check out one of the most popular features – the independent product reviews. This means connected shoppers can get opinions and feedback from other consumers before investing in a particular product. If still undecided after examining the gift categories, advice can be sought via a live chat with our real-time customer service department.’

The new-look website features many customer-friendly benefits, including:

  • Free nationwide delivery on all orders
  • Live chat for real-time customer service
  • Free returns (home pickup or drop-off at any of the 23 stores nationwide)
  • An easy-to-use web design based on global best practice
  • A safe, secure and simple, one page checkout
  • 3D secure authentication mandatory for all credit card payments
  • Independent product reviews
  • Enhanced product information
  • Dedicated gift categories making Christmas shopping easier than ever before

An extra benefit of shopping on dionwired.co.za is access to the extended product ranges – some goods are exclusively available online, such as Segway scooters, Weber braais and LED Lenser torches.

Jackson believes that the burgeoning South African e-commerce market is on the verge of an exponential growth spurt. ‘Our new, improved website means we are well-poised to welcome a whole new wave of connected shoppers. A unique differentiator for DionWired is the fact we are truly multichannel, and our nationwide store base gives customers confidence when shopping at any of the 23 DionWired stores or on our website.’

For more information, please visit www.dionwired.co.za

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