TripAdvisor: What to do about the pipe bombers?
There’s no doubt that review sites – TripAdvisor, FoodSpotting, FourSquare – play an important role in today’s tourism network (note: network, not industry. I’ll explain why next week…).
But a lot of people in tourism are unhappy with the review sites, and not because they’re scared of criticism – but because they’re pissed off since it’s so damned difficult to defend one’s self on them.
Interested? Continue reading here
Join us for Responsible Travel Week 2014
Responsible Travel Week 2014 (has-tag #RTWeek2014) is an online and real world ‘unconference’ (a conference which takes place everywhere, rather than in a single, limited location) which aims to build awareness for responsible travel, and to share the message (and the love). It’s coordinated by Planeta.com.
More information – and heaps of resources – here
We need to talk about TripAdvisor
Beginning next Tuesday: four conversations about review sites like TripAdvisor featuring speakers from around the world.
Watch us live on YouTube via these links:
- January 14 (6:30 p.m. in South Africa; 8:30 a.m. PST): Ratings, Reviews, Endorsements and Testimonials
- January 21 (6:30 p.m. in South Africa; 8:30 a.m. PST): How powerful is the influence of peer review travel sites?
- January 28 (6:30 p.m. in South Africa; 8:30 a.m. PST): Storytelling on the Social Web: making your presence felt
- February 11 (during Responsible Travel Week 2014 – time and link to be advised): Sed quis custodiet ipsos custodes? – But who will guard the guardians themselves? (Juvenal: 1st Century Roman poet): peer review sites and the obligations of sites, hosts, and visitors.
There’s more about Google+ Hangouts here
Now go away on holiday. It’s in the economy’s best interest
With best Barefoot Wishes – M
MARTIN HATCHUEL, Barefoot Writer
Specialist writer for the tourism industry
Social media & advertising
Cell +27(0)84 951 0574
Fax +27(0)86 614 8853
63 Wilson Street, Knysna 6570
Read and share my novel – Belthar’s Garden – for free! Download it from www.barefootclients.co.za/home/read-my-novel-for-free/
PROUDLY BAREFOOT. FULLY SOUTH AFRICAN