Now a vacuum without the fuss of filters

dysonBritish technology company, Dyson, best known for  developing the world’s first bagless vacuum cleaner, has introduced the first vacuum machine with no bags, no loss of suction, and no filter fuss. Bagged vacuums lose suction as pores clog and other cyclonic vacuum cleaners often rely on filters to capture dust, which also clog and causes loss of suction. Dyson’s latest vacuum uses patented Dyson Cinetic™ cyclone technology. The cyclones are so efficient there is no filter maintenance: no washing, nothing to replace, one less thing to think about.


“Getting rid of bags solved the frustration of my vacuum losing suction. But washing filters – or worse – buying them, is still a nuisance,” says James Dyson, founder of Dyson. “Dyson Cinetic™ cyclones are so efficient at separating microscopic particles that everything gets thrust into the bin, and you can forget about fussy filters.” Dyson engineers spent time in real homes to calculate how much dust would be picked up over 10 years. By using the equivalent volume of dust, the engineers proved that the Dyson Cinetic™ vacuum maintains constant suction, with ten years’ worth of test dust, and no filter maintenance.

Now how exactly does the Dyson Cinetic™ cyclones work? Although smaller cyclones generate higher centrifugal forces to capture smaller particles, tighter cyclones are more likely to block. Dyson engineers have created cyclones with flexible tips. The spinning airflow agitates the tips, setting up an oscillation which prevents dust from sticking to the cyclones – keeping them clear.

James Dyson has proved that inventive thinking and rigorous engineering techniques produce better machines, and the company and its growing team of engineers and scientists are dedicated to inventing and improving Dyson machines. This is evident in the 50 iterations the engineers went through with this specific technology, using different materials. If the material is too hard, the tips cannot oscillate enough to move dust through to the bin. If the material is too soft, the airflow causes the cyclones to shut, blocking them off.

The vacuum cleaner also features a carbon fibre turbine head which removes dirt on carpets with its stiff nylon bristles, and fine dust from hard floors with the ultra-fine antistatic carbon fibre filaments.

Using ball technology, the Dyson Cinetic™ vacuum has a low centre of gravity and is easier to pull without snagging on corners or the carpet pile.  Coupled with a unique central steering system, the vacuum uses an articulating chassis and central pivot point for negotiating tight turns and circumnavigating sofas.

The Dyson Cinetic™ vacuum cleaner is available at Dion Wired and Hirsch stores nationwide, starting at R7999.

For more information on Dyson and its product offering, visit Follow Dyson on Facebook, Twitter and YouTube.


With an ethos of ‘making things work better’, James Dyson has proved that inventive thinking and rigorous engineering techniques produce better machines. With 1,700 engineers and scientists working on a pipeline of technology that stretches out over twenty-five years, Dyson invests £2.5 million a week on research and development and has doubled the number of engineers employed at its UK research and development laboratories in the past two years.

Dyson has expertise in fluid, mechanical, robotic, electrical, thermal, chemical, acoustic, motor, thermo dynamics, testing and software engineering, and is thought to be the only vacuum cleaner manufacturer with an in-house microbiology team. 


–          To ensure it is durable and reliable, Dyson Cinetic™ vacuum has been slammed sideways into steel blocks 200 times in side impact testing.

–          In total Dyson engineers spent 9,000 hours testing the Dyson Cinetic™ vacuum; the equivalent of 500 years of vacuuming in the home.

–          £136,000 was spent on aggressive test dust and Dyson’s test engineers ran their suppliers dust stocks dry.

Research, Design and Development: the Dyson Cinetic™ vacuum is the result of nearly six years intensive R&D by a team of 29 Dyson engineers and an investment of £7.5m. 2,000 prototypes were developed whilst creating the new technology. 

Patents: Dyson Cinetic™ vacuum has 195 patents and patents pending worldwide.

Hygienic bin emptying: The new machine has a trigger-bin emptying system. So with the press of a button, dust and dirt can be emptied directly into the waste bin. 

Guarantee: Dyson Cinetic™ vacuum has a 5 year parts and labour guarantee.

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