SAMA 20 celebrity goodie bags to bulge with R3m worth of treats

sama20Designer sunglasses, exclusive gear, luxury grooming products and audiovisual accessories top the list of to-die-for items included in the goodie bags for the 20th Annual South African Music Awards – which are worth a cool R20 000 apiece.

The contents of these coveted goodie bags, which will be presented to the onstage presenters and performers performing live at the SAMA 20 awards ceremonies on Monday, 28 April 2014, are collectively worth a whopping R3-million. They are always a source of prestige and intrigue for those celebrities lucky enough to take them home.

This year, as usual, the bags are jam-packed with must-have luxury items by leading brands, carefully sourced by fashion and lifestyle PR company Styling Concepts.

The fortunate few will be stepping out in style in super-suave Ray-Ban shades, a highly desirable Ice-Watch timepiece and a sporty Le Coq Sportif bag, complemented by a classic New Era cap.

They’ll also find debonair Arrow men’s wear and swanky Pamela Mann printed tights tucked into the bags. Top it all off with a super-trendy Cult 11AD “Protest” T-shirt, and voila – you’re ready to rock ’n roll.

Although clothes make the man (and the woman), jewellery completes the picture – and pampered celebs will be treated to the unique X by Trollbeads jewellery concept as well as chunky, comfortable unisex Rubba bracelets.

Dipping deeper into the goodie bag, the lucky few will be able to look and feel like a million bucks, courtesy of GHD hairstyling products, Iman skincare cosmetics, MUD make-up products, Mizani’s supreme oil moisturising collection for hair, Annique Resque Crème, pamper treats from natural beauty brand The Body Shop, and items from the Ice Box Colours nail range.

And once again, SOHO nail and beauty salon will be offering on-site treatments to keep the beautiful people looking fit, fresh and fabulous at SAMA 20.

Tech fundis will be bowled over by the nifty wallet-sized NudeAudio Move M portable Bluetooth speaker, great for keeping in touch on the go. Plus, they’ll walk away with a complimentary GEAR4 Espresso wireless Bluetooth speaker – the perfect accompaniment to any Bluetooth-enabled smartphone, tablet or computer.

Joystick Junkies is chipping in with an Exspect flight bag sporting digitally inspired art. And thanks to the gift of a German LAMY pen, the SAMA 20 movers and shakers will be able to sign autographs with an elegant flourish.

Partying up a storm is hungry and thirsty business, but fortunately the gift packs will include plenty of sustenance in the form of Sheckter’s organic energy drink, Evige pure Swiss essence water, energy-packed Berocca vitamin supplements, a selection of sweet treats courtesy of Tiger Brands and delectable Häagen-Dazs ice-cream. And once the onstage presenters and performers return home after all the SAMA 20 excitement, they can tuck into a scrumptious meal at one of the KOI restaurants nationwide.

Each lucky recipient will carry away these fabulous gifts in a snazzy suitcase provided by Sony Mobile.

Not everyone will be fortunate enough to snag one of these sought-after goodie bags, but everyone will be able to join in the excitement of the landmark 20th edition of the SAMAs at the Sun City Superbowl.

Tickets are still available at Computicket for members of the music-loving public who wish to come and mingle with the glitterati. For those who can’t be there, the main awards ceremony is being broadcast live on SABC1 from 20h30 on Monday, 28 April 2014.

• The South African Music Awards are organised by the Recording Industry of South Africa (RISA), a trade association of recording companies operating in South Africa.

• The 20th Annual South African Music Awards are made possible with the generous support of official vehicle sponsor Kia Motors, official broadcast sponsor SABC1, event sponsor Sun International and Amstel Lager.

Follow SAMA 20 on the following digital platforms:

Hashtag: #SAMA20

Twitter handle: @OfficialSAMAs (



Facebook page: South African Music Awards (

Instagram handle: @OfficialSAMAs

YouTube channel: samusicawards (

Flickr: samusicawards (

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