Avicii and Black Coffee release new remix!

2Avicii’s original mix of ‘Lay Me Down’, the fifth single to be released from his critically acclaimed, platinum-selling debut album ‘True’, has enjoyed plenty of rotation since it’s release on July 13th and now looking ahead to his headline performance at Creamfields, has been remixed by legendary South African producer Black Coffee.

Set for release on August 12th, Black Coffee, a true pioneer of colourful, vocal-led house for the best part of a decade, opts for rolling, tropical rhythms and a complete switch-up in Avicii’s beat programming. Building with charging drum beats, thick-edged bass and immaculate percussive layers, it’s a remix that adds an entirely new dancefloor dimension to the original track and one that is sure to prove a big hit with fans.

The collaboration came about via Shaun Duvet, one of the men behind Ultra Music Festival South Africa and Electric.   Shaun and Ash (Avicii’s manager and executive producer) had discussed a number of exciting opportunities for South Africa and bridging the music gap between SA and the world.  It was a natural fit for Shaun to suggest Black Coffee as one of the artists to remix Avicii’s newest hit as his sound is so uniquely South African.

“The remix of ‘Lay Me Down’ was such a great opportunity for me to bring the elements of South African house music to Avicii’s fans, and I’m grateful to have been given an opportunity to work on a song from such a great artist,“ says Black Coffee.  “I hope to work with Avicii as much as possible in the future.”

With Avicii’s headline slot at Creamfields coming only 11 days after the release of Black Coffee’s sparkling new edit, expect ‘Lay Me Down’ to continue making it’s mark across the summer.

‘True’ is available to buy on iTunes now: http://smarturl.it/TrueAVICII

European Tour Dates

26.07.14 – Barcelona Beach Festival, Forum Beach, Barcelona, Spain

27.07.14 – Avicii @ Ushaia Ibiza, Spain

02.08.14 – Sky City Festival, Amsterdam, Netherlands

03.08.14 – Avicii @ Ushaia Ibiza, Spain

06.08.14 – Isle Of Dreams Festival, Istanbul, Turkey

08.08.14 – Isle Of Dreams Festival, Zurich, Switzerland

10.08.14 – Avicii @ Ushaia Ibiza, Spain

15.08.14 – Festplatz Am Viadukt, Bietigheim-Bissingen, Germany

16.08.14 – Loreley, St Goarshausen, Germany

17.08.14 – Ushuaia Beach Club, Eivissa, Spain

22.08.14 – Feelings Festival, Oslo, Norway

23.08.14 – Creamfields, Daresbury, UK

24.08.14 – Ushuaia Beach Club, Eivissa, Spain

29.08.14 – Hockeypark, Monchengladbach, Germany

30.08.14 – Trabennbahn Bahrenfeld, Hamburg, Germany

31.08.14 – Closing Party Aviici @ Ushuaia Beach Club, Eivissa, Spain

PRMD Records:

PRMD Records (pronounced pyramid) is the newly launched independent record label behind emerging artists Cazzette as well as global icon Avicii. Based in Sweden, PRMD Records’ primary focus is on releasing electronic music. It also has a string of recording studios and video production facilities to help develop its talent. With a strategy of creating innovative campaigns and taking the music to the fans first before the market, PRMD has already grown into a label with a forward thinking reputation. To date it has executed the successful worldwide campaigns of both Cazzette’s ‘Eject’ album and Avicii’s debut album ‘True’.

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