Avicii’s original mix of ‘Lay Me Down’, the fifth single to be released from his critically acclaimed, platinum-selling debut album ‘True’, has enjoyed plenty of rotation since it’s release on July 13th and now looking ahead to his headline performance at Creamfields, has been remixed by legendary South African producer Black Coffee.
Set for release on August 12th, Black Coffee, a true pioneer of colourful, vocal-led house for the best part of a decade, opts for rolling, tropical rhythms and a complete switch-up in Avicii’s beat programming. Building with charging drum beats, thick-edged bass and immaculate percussive layers, it’s a remix that adds an entirely new dancefloor dimension to the original track and one that is sure to prove a big hit with fans.
The collaboration came about via Shaun Duvet, one of the men behind Ultra Music Festival South Africa and Electric. Shaun and Ash (Avicii’s manager and executive producer) had discussed a number of exciting opportunities for South Africa and bridging the music gap between SA and the world. It was a natural fit for Shaun to suggest Black Coffee as one of the artists to remix Avicii’s newest hit as his sound is so uniquely South African.
“The remix of ‘Lay Me Down’ was such a great opportunity for me to bring the elements of South African house music to Avicii’s fans, and I’m grateful to have been given an opportunity to work on a song from such a great artist,“ says Black Coffee. “I hope to work with Avicii as much as possible in the future.”
With Avicii’s headline slot at Creamfields coming only 11 days after the release of Black Coffee’s sparkling new edit, expect ‘Lay Me Down’ to continue making it’s mark across the summer.
‘True’ is available to buy on iTunes now: http://smarturl.it/TrueAVICII
European Tour Dates
26.07.14 – Barcelona Beach Festival, Forum Beach, Barcelona, Spain
27.07.14 – Avicii @ Ushaia Ibiza, Spain
02.08.14 – Sky City Festival, Amsterdam, Netherlands
03.08.14 – Avicii @ Ushaia Ibiza, Spain
06.08.14 – Isle Of Dreams Festival, Istanbul, Turkey
08.08.14 – Isle Of Dreams Festival, Zurich, Switzerland
10.08.14 – Avicii @ Ushaia Ibiza, Spain
15.08.14 – Festplatz Am Viadukt, Bietigheim-Bissingen, Germany
16.08.14 – Loreley, St Goarshausen, Germany
17.08.14 – Ushuaia Beach Club, Eivissa, Spain
22.08.14 – Feelings Festival, Oslo, Norway
23.08.14 – Creamfields, Daresbury, UK
24.08.14 – Ushuaia Beach Club, Eivissa, Spain
29.08.14 – Hockeypark, Monchengladbach, Germany
30.08.14 – Trabennbahn Bahrenfeld, Hamburg, Germany
31.08.14 – Closing Party Aviici @ Ushuaia Beach Club, Eivissa, Spain
PRMD Records (pronounced pyramid) is the newly launched independent record label behind emerging artists Cazzette as well as global icon Avicii. Based in Sweden, PRMD Records’ primary focus is on releasing electronic music. It also has a string of recording studios and video production facilities to help develop its talent. With a strategy of creating innovative campaigns and taking the music to the fans first before the market, PRMD has already grown into a label with a forward thinking reputation. To date it has executed the successful worldwide campaigns of both Cazzette’s ‘Eject’ album and Avicii’s debut album ‘True’.
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