Gumtree is already the biggest site for automotives in South Africa, boasting a larger volume of vehicles than the leading four specialist sites combined and drawing over 1.2 million unique visitors every single month. However, the company will further entice buyers and sellers through one of its biggest promotions yet.
“The concept is very simple – buy a car on Gumtree between the 15th of October and the 18th of December and you could win the value of the car (up to R250,000) back in cash,” says Claire Cobbledick, Head of Marketing for Gumtree. “All you have to do to win is find the #WinBack ad on the site (using the hashtag) and reply with details of the vehicle and seller. A winner will be selected at random from the entries.”
Cobbledick says this is particularly enticing for the hundreds of dealerships making use of the newly improved automotive category . “We’ve very recently launched the Gumtree Automotive Inventory Tool that gives dealerships enhanced capabilities and greater control over their advertising on the site,” says Cobbledick. “This is an added incentive that dealerships can use to draw customers to their ads and their showrooms.”
The campaign will be promoted via social media and supported with a radio campaign.
“Gumtree values its dealerships and autos customers a great deal,” says Cobbledick. “Many have been loyal buyers and sellers for years and we’re always looking at ways to improve our service offering and to encourage individuals to tap into the convenience of online trading. This promotion will do exactly that.”
The competition starts on the 16th of October. Terms and conditions apply.