USN appoints TWT as the exclusive distributor for their new market Purefit Series

USNUltimate Sports Nutrition (USN), the globally renowned and internationally leading supplement brand, is proud to announce the partnership with Two Wheels Trading (TWT) as the exclusive product distributor for their highly anticipated and new-to-market PUREFIT SERIES into the Southern Africa cycling stores. This SERIES is set to hit SA shelves in November 2014.

The newly developed PUREFIT SERIES has been specially designed for those who are passionate about endurance sports. It’s a unique combination of the most effective performance enhancing nutrients, but without the addition of artificial colourants, flavours, preservatives or sweeteners. “This really is pure performance, naturally, and we believe that TWT is the ideal partner for this new SERIES,” says Gareth Powell, National Marketing Coordinator at USN.

“TWT has a deep understanding of this very unique market, with relationships built up over many years in the industry. They carry leading global brands within their inventory, so USN is a natural fit. It’s important that we teamed up with the right partners to better serve the South African cycling community, and TWT have a high level of interaction in the cycling industry on all platforms.” states Powell.

Powell continues to explain that a soft launch of the newly developed product range has been very well received by competitive endurance athletes, recreational MTB and road cycling consumers. “In order for USN to better service the growing market of endurance athletes – whether a weekend warrior or an aspiring professional – we have partnered up with Two Wheels Trading to offer a unique, full-service package to all of the respective Independent Bicycle Dealer’s in Southern Africa,” he says. “The value in this partnership is crucial, as it ensures that all of our consumers will have full accessibility of the PUREFIT SERIES nationwide and also across our borders.”

“We look forward to working with this vibrant and highly active business, and we are expecting great results through their clear passion and focus, which has already lead to more exciting collaborations for 2015 and beyond,” says Powell.

As a leading wholesaler and distributor of major cycle brands, Two Wheels Trading is the premium service provider to cycle shops in and around Southern Africa. They continue to boast an exciting range of product, in which the new PUREFIT SERIES sits very well.

“We are excited to add another world class brand to our stable of cycling products. With our aggressive expansion into new product categories over the past 18 months, it is definitely a logical progression for us to add a world leading supplement brand to our portfolio. The fact that it is USN is just the cherry on the top,” concludes Victor Momsen, CEO at TWT.

About Ultimate Sports Nutrition (USN) 

USN is a comprehensive and healthy lifestyle nutrition supplement brand. We pride ourselves in being a trusted sports supplement brand with a passion to offer superior products by demanding the absolute highest standard at all times.

Our formulations are based on the latest scientific global research and findings. We develop and provide a wide spectrum of products covering various categories based on physical goals and needs. And, our universal commitment to quality, safety and efficacy, as well as our careful selection of internationally approved, specialist vendors ensures that the USN brand guarantees consistency and superiority to a standard unrivalled in the industry.

USN products are available at independent and speciality retail stores, gyms, major national and international FMCG group stores and pharmacies, as well as a global presence in over 50 countries on four continents. For more information visit or follow USN on Facebook, Twitter and Instagram 


Two Wheels Trading was founded in July 2007 as a Wholesaler and Distributor of Premium Cycling Brands to the South African Cycling Industry.

They currently supply most major Independent Bicycle Dealers (IBD’s) as well as select Sporting Goods Chains within the Southern Africa marketplace. Built with a clear focus and passion for cycling, their range and offerings are constantly being revised and updated to match the demands and needs of our customers, while remaining dynamic and bringing new innovation to the market.

The Head Office and Main Warehouse is located in the Friendly City of Port Elizabeth. For more information and up-to-date product news please follow TWT via Facebook and Twitter.

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