Infinit’s QX30 gives a glimpse into the future

off-my-wheelsInfiniti has revealed the stylish and highly capable QX30 Concept, the design vision that will inspire a new premium compact crossover. Making its debut at the 2015 Geneva International Motor Show, the QX30 Concept cements Infiniti’s ambitions to expand into the global premium compact segment, which is forecast for significant growth with the entry of younger affluent customers.

Combining the sleek lines of the coupe with the command sitting and all-wheel drive of a crossover, the QX30 Concept is just as adept at navigating high street as it is exploring weekend getaways.

The Infiniti QX30 Concept makes it debut in Geneva. Picture: QuickPic
The Infiniti QX30 Concept makes it debut in Geneva. Picture: QuickPic

“The Infiniti QX30 Concept foreshadows an entry in the premium compact segment that provides a new alternative to customers in this segment,” said Roland Krueger, Infiniti President and CEO.

“The vehicle embodies our conviction to give customers the freedom to go wherever they want, whenever they want – in a way that expresses their individual  character.”

By the end of this decade, Gen X and Gen Y will represent about 80 percent of buyers in the premium compact segment. Research among this new generation of buyers shows an increasing rejection of traditional notions toward premium cars.

Their idea of a premium car has less to do with size or power but more to do with distinctive design and outstanding execution.

With its sharp looks and original features, the QX30 Concept was designed by an international team to appeal to these global customers who are less likely to follow tradition. The concept’s compact footprint matches their search for a product that suits their urban lifestyle. The elevated stance of the crossover also provides a higher visual perspective in city traffic and in parking maneuvers.

Infiniti first signaled its intentions to enter the premium compact segment when it revealed the Q30 Concept in Frankfurt in 2013. The introduction of the QX30 Concept is another building block in Infiniti’s aggressive strategy to grow in key global markets, particularly China and Europe while expanding its offering in established markets such as the United States.

The QX30 Concept is the latest in a series of concept vehicles for which Infiniti has announced a definite and clear intent for production.

The Q30 will be built in England this year while a sports coupe based on the Q60 Concept revealed in Detroit earlier this year will go into production next year. The QX30 Concept-inspired crossover will also be launched next year.

Infiniti continues to broaden its lineup to cover the spectrum from smaller premium vehicles, namely the Q30, to full-size crossovers such as the QX70.
Infiniti has drawn on its heritage of creating successful high-performance crossovers namely the QX50 and QX70 to craft the QX30 Concept.

“The QX30 Concept looks as capable as it is meant to be,” said Alfonso Albaisa, Infiniti Executive Design Director. “The artistic touches we put in lift the crossover to another level from being just another utility vehicle.”
The QX30 Concept previews a family of vehicles which are designed to be matched with a wide range of powertrains, both petrol and diesel.

The QX30 Concept gives a glimpse into the level of technology available, features not typically found in compact cars. For example, Infiniti InTouchT keeps the driver connected to his digital world when on the move.

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