go4word takes on Unogwaja

Cape-town based public relation and social media agency go4word, announced that they are taking on the Unogwaja campaign as a CSI initiative for 2015. go4word will assist John McInroy and the Unogwaja team as they embark on their first ever journey on foot from Cape Town to Pietermaritzburg to run the Comrades Marathon.

go4word team
go4word team

“We are proud to be affiliated with John McInroy and to be part of such a significant campaign as Unogwaja. We are inspired by the way they encourage people to stand and walk together and inspiring hope,” says Michelle Rolfe, Managing Director at go4word.

The Unogwaja Challenge started in 2011 with a small group of people cycling from Cape Town to Pietermaritzburg and then running the Comrades to emulate Phil Masterton-Smith, whose nickname was “Unogwaja”, the Zulu word for a hare. In 1933 Phil couldn’t afford the train fare from Cape Town to Pietermaritzburg and then cycled the distance before running the Comrades Marathon. The cycle challenge will remain at the heart of Unogwaja but John wanted to open the journey to all for anyone to take part for as long or short a distance they can.

John McInroy and Robert Le Brun of Unogwaja will set out to cover the distance from Cape Town to Pietermaritzburg on foot on Friday 1 May starting from the Southern Sun Waterfront Hotel at 7am. Everyone is invited to join the first few km to the Grand Parade.

The cycling team will leave Cape Town on 21 May. Both teams will join up in Pietermaritzburg and take on the Comrades Marathon together.

R685,379 has been raised to date for the Unogwaja Light Fund which will be used to support projects focused on empowerment and not dependency.  The project aims to raise R2 million this year.

For more details about Unogwaja please visit www.unogwaja.com, and join the conversation on #unogwaja

For more information on go4word please visit  www.go4word.co.za

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