Brian Joss –
Volvo Cars has unveiled a new concept at the Shanghai Auto Show – the Lounge Console which offers busy chauffeur-driven business people the ultimate executive accessory – a compact and versatile solution to expanded storage and comfort. The Lounge Console replaces the front passenger seat, providing a plethora of functions and amenities.
“We started this work by looking at the executive lifestyle. With our progressive approach to premium design and functionality we analysed the needs and perspective of the chauffeur-driven executive, designing the car around him or her in the spirit of our brand’s aim,” said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group. “A key element in our thinking was how to make the available interior space work for the occupants in an optimal and luxurious fashion. Removing the passenger seat enabled us to create an open space that dramatically changes the dynamics of the interior and led to a firework of ideas and new possibilities.”
Having performed ethnographic research to establish the unexpressed and unmet needs of people with a high-profile lifestyle, the designers at Volvo Cars looked at how such needs might be met in one combined offer.
The Lounge Console incorporates features designed to enhance the in-car experience. Volvo Cars’ designers provide a large work table which opens to reveal an illuminated vanity mirror, including a storage tray for jewellery and personal accessories or make-up. The table rotates 90 degrees and simultaneously powers forward to display a large 17” media screen for a full in-car theatre. Below the cushioned leg rest is an additional area for shoes. For added security Volvo Cars has included a lockable storage box. The removal of the front passenger seat allows for full forward vision creating a uniquely spacious environment.