Brian Joss –
With total sales of 6 483 units for April 2015, Ford increased its volumes by 24.5% compared to the same month last year. As a result, their overall market share has climbed to a new high of 16.3%, while year-to-date sales have surged by 12.1% relative to the same period in 2014.
The National Association of Automobile Manufacturers of South Africa (NAAMSA), April 2015 aggregate new vehicle sales at 44 503 units were slightly down from the 46 016 vehicles sold in April last year. Overall, out of the total reported Industry sales of 44 503 vehicles, an estimated 38 780 units or 87.2% represented dealer sales, 6.3% constituted sales to government, 4.2% to industry corporate fleets and 2.3% represented sales to the vehicle rental industry. The April, 2015 new car market at 30 184 units reflected a decline of 594 units or a fall of 1.9% compared to the 30 778 new cars sold in April last year.
The locally assembled Ranger was the top-seller in the light commercial vehicle (LCV) segment with 3 095 sales – this is the second time it took the top spot for the LCV sales and total industry sales. Sales of the Ford Ranger increased by 71.6% year-on-year and 54% year-to-date as the strong demand continues.
The Ford Fiesta benefited from increased availability of the award winning EcoBoost engine on more series along with the Powershift Automatic Transmission. The market responded positively with a 67% year-on-year increase for Ford’s B-segment hatchback and 922 sales – the highest figure since September 2014.
Once again the Ford EcoSport dominated the compact SUV segment, retaining first place for the month in a row with 837 units sold in April.
“Ford has broken sales records every month this year, and achieving our highest-ever market share in April is testament to the customer response to our vehicle line up in South Africa,” says Mark Kaufman, Vice President, Marketing, Sales and Service, FMCSA.
“Pricing and overall value for money are key considerations for most customers, as are safety and technology. Our current range excels in all of these areas, and this is reflected in the growing customer demand for our rapidly expanding passenger car and commercial vehicle line-up.”
Ford’s aggressive launch programme is set to continue for the rest of the year, and includes several important new models such as the B-Max, Focus ST, all-new Everest, new Ranger and the iconic Mustang.