Brian Joss –
Legendary Italian car maker, Maserati has chosen top South African model Genevieve Morton to present its range in its 2015 brochures and to feature in a worldwide social media campaign.
The 26-year-old model is the first South African to appear in the renowned Sports Illustrated America swimsuit issue, something she has achieved five times, most recently this year in the Virgin Islands.
Genevieve has completed a major photo shoot for Maserati featuring its entire range; the new Ghibli sports sedan, its first E-segment executive saloon which is set to arrive in South Africa in the middle of this year, and the luxurious flagship Maserati Quattroporte as well as Maserati sports cars, the Maserati GranTurismo and open top four seat Maserati GranCabrio. The photo shoots took place in a wide range of situations and venues to illustrate the style, performance, elegance and exclusivity of the Maserati range.
Maserati is using the pictures with Genevieve for the re-launch of its global brochure range. To maximise the launch of the brochures, which will be in both hard copy and digital forms, Maserati has also turned to social media with four different ‘behind-the-scenes’ videos of Genevieve at work during the shoots.
Genevieve will bring her two million Facebook fans, 108,000 Instagram followers and 57,000 Twitter readers to the Maserati social media campaign, joining Maserati’s four million people on Facebook, 361 000 on Instagram and 450 000 Twitter members.