When Van Loveren launched its Four Cousins range and sought to make the Robertson “fab four” part of every family, everyone sat up and took note. It quickly became apparent that this market leader doesn’t shy away from innovation. Now they’ve done it again.
The Four Cousins Light range has been given a new name and a new appearance – Four Cousins Skinny stands for self-confidence, achievement, pride and self-love. Best of all: it brings good news to wine-lovers that light doesn’t mean tasteless and boring.
With a glass of Four Cousins Skinny in your hand, you don’t have to trade a carefree lifestyle for health. Never again do you have to raise a glass with guilt at the back of your mind or face disappointment on the bathroom scale. Four Cousins Skinny White (previously Extra Light), Skinny Rosé (previously Light) and Skinny Red (brand new) lets you live with exclamation marks and take responsibility for a healthy, impactful and self-confident YOU.
The famous Weigh-Less stamp of approval gives the green light – this wine is just the ticket as part of a balanced diet. But don’t believe for a second that this wine with its lower alcohol and kilojoules will spoil your fun – Four Cousins Skinny is for the energetic wine-lover who makes informed choices and doesn’t need to apologise later.
Skinny White’s nuances of kiwi and jasmine complement this light, yet flavoursome dry white wine’s mysterious aromas of spicy pear that emerge from the Fernao Pires grapes, which make up 60% of the blend. Enjoy the wine as an aperitif or with lightly flavoured dishes such as sushi, fresh fish, salads or a variety of vegetarian dishes.
Skinny Rosé is a blush, semi-sweet wine with an aromatic muscat nose and abundant sweet cranberry flavours. The wine is the perfect partner for every social occasion with any menu.
A newcomer to the Four Cousins range of lighter wines is Skinny Red – an unwooded red wine with full, ripe summer berry flavours that’s smooth and silky on the palate. Keep the coming winter cold at bay with a glass of Skinny Red and your favourite winter stew or steamy soup – Skinny Red is definitely not lightweight and will stand proud with any dish or even on its own.
The wines are available directly from the cellar at R35 per bottle, or select retail outlets nationwide.
Four Cousins, South Africa’s Number One bottled wine brand, believes it’s important to keep its finger on the pulse of new trends with innovative marketing that is accessible to consumers.
“Our Skinny range declares: ‘Enjoy life with us in a healthy and active way, where fun and balance meet’,” says Philip Retief, CEO of Van Loveren, the family-owned company in Robertson. “This is how you can complement your meals with excellent wine without having to worry about excessive kilogram’s.”
“A healthy lifestyle doesn’t mean denying yourself everything that is pleasant. Van Loveren stands precisely for health, balance and great times with family and friends.”
Become part of the Four Cousins family! For a look at their full portfolio of wines, sparkling wines and cream liqueurs, visit www.fourcousins.co.za; call on (023) 615-1505; or, follow them on Facebook (https://www.facebook.com/fourcousins) and Twitter (@4CousinsWine) for the latest snippets of news. Or stop by at www.pinterest.com/fourcousins for more fun and games.