All-new Alfa Romeo Guila celebrates proud motoring heritage

001-off-my-wheelsBrian Joss –

The Alfa Romeo Giulia, the top-of-the-range model sporting the legendary Quadrifoglio badge, was introduced to the international press at the Alfa Romeo Museum in Arese, near Milan, last week, and at the same time, celebrated the 105th year of making cars.

A.L.F.A. (standing for ‘Anonima Lombarda Fabbrica Automobili’, which translates as ‘Lombard Automobile Factory, Public Company’ in English) was established on June 24, 1910. On June 24 the all-new Giulia was unveiled at the museum.

Alfa Romeo Giulia: unveiled at the Alfa Romeo Museum in Arese, MIlan. Picture: Quickpic
Alfa Romeo Giulia: unveiled at the Alfa Romeo Museum in Arese, MIlan. Picture: Quickpic

The new Alfa Romeo logo has been renewed and modernised on the outside while,  the distinctive shape and style elements which have made it an admired symbol the world over remain untouched.

Just sitting in the new Alfa Romeo is like entering a new dimension which centres on the driver, Alfa said.

State-of-the-art, innovative engines are another characterising element of a genuine Alfa Romeo.

The six-cylinder turbo petrol tuned by engineers with Ferrari background delivers 510 HP and exhilarating performance: for instance, it accelerates from 0 to 100 km/h in only 3.9 seconds. The new engine is surprisingly fuel efficient, according to Alfa.

The new Alfa Romeo Giulia also features a renewed Alfa DNA which modifies the car’s dynamic behaviour according to the driver’s selection: Dynamic, Natural, Advanced Efficient , energy efficiency mode implemented for the first time on an Alfa Romeo, and naturally Racing , on high performance versions.

The main controls are incorporated in the steering wheel as on a Formula 1 car, while the human-machine interface consists of two user-friendly knobs for adjusting the Alfa DNA selector and the infotainment system.

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