The V&A Waterfront’s the Watershed and North Wharf provide a fresh backdrop for Mercedes-Benz Fashion Week Cape Town
25 June 2015 – Cape Town’s most anticipated fashion showcase, Mercedes-Benz Fashion Week Cape Town, has found a beautiful new home: The Watershed and North Wharf at the V&A Waterfront.
The new venues will provide a fresh backdrop for South Africa’s leading designers to showcase their Spring/Summer collections which takes place from 30th July to 1st August 2015.
“We chose to move Mercedes-Benz Fashion Week Cape Town to the V&A Waterfront to give this landmark event a revitalised perspective against a magnificent setting, placing this premier event at the heart of one of Cape Town’s most iconic destinations,” says Sizwe Nzimande, group marketing manager of African Fashion International (AFI), organisers of the event.
“As the Watershed is home to some of South Africa’s most inspiring design and located in the heart of the V&A Waterfront, we are confident that the new home of Cape Town fashion is going to be a firm favourite among designers, models, sponsors, fashionistas and media alike.”
Located between the food market and the Two Oceans Aquarium at the V&A Waterfront, the Watershed is the redeveloped and facelifted incarnation of the iconic Blue Shed Craft Market and Wellness Centre. Its recent revamp has created a beautiful, serene space that is home to some of South Africa’s most beautiful and innovative textiles, fashion and jewellery, creating the perfect backdrop for the country’s leading fashion showcase.
“There is a natural synergy between what the Watershed represents and the local fashion, that is brought to life through Mercedes-Benz Fashion Week Cape Town, and we are excited to welcome the event to the V&A Waterfront, “says David Green, CEO at the V&A Waterfront.
The Watershed will host the hospitality and ticketing elements of Mercedes-Benz Fashion Week Cape Town, while the nearby North Wharf will house the ramp for the Spring/ Summer fashion collections that will be presented by more than 30 established and emerging South African designers. A stellar line-up of local and international modelling talent will introduce the collections to guests flocking to be a part of the much anticipated event.
Guests can look forward to a magnificent marquee setting on the North Wharf that will perfectly display each designer’s collections as they are viewed by the local and international fashion industry and media, as well as fashion enthusiasts from all over the world.
“AFI is the gateway to refined African fashion, and we are confident that this new venue provides a world-class platform that promotes the achievements and careers of local designers.”
“No fashion week is complete without our amazing sponsors. Mercedes-Benz remains our title sponsor for the next three years, while partners M.A.C and ghd are also onboard again. M.A.C will provide our models unique looks that will enrich, complement and enhance every outfit, and ghd will ensure hairstyles that turn heads. The City of Cape Town and DStv will also ensure each experience at Mercedes-Benz Fashion Week Cape Town, whether indoor or outdoor, is much more entertaining and exciting in the beautiful Mother City,” he says.
African Fashion International (AFI) presents African fashion and creative talent in a manner that makes fashion from the continent globally relevant and ensures that the world has market access to African product and design. Through the organisation’s promotion, curation and support services, AFI ensures that the international community responds positively and commercially to African-designed products that are readily available, unique and on-trend.
Through Mercedes-Benz Fashion Week Joburg, Mercedes-Benz Fashion Week Cape Town and Mercedes-Benz Fashion Week Africa, AFI opens up the continent to commercial projects, both locally and internationally, increasing the geographic spread and market access to the continent’s design equity, fashion apparel, accessories and crafts.
AFI showcase the best designers from the continent, offering them access to the domestic and international market share, while also growing a platform meant to support the sustainability of the African fashion industry through job creation. AFI also remains committed to growing a new legion of designers through the AFI Fastrack™ and Next Generation programmes.