GM-Isuzu deal will boost economy

001-off-my-wheelsBrian Joss –

GM and Isuzu Motors announced that they have signed an agreement, which will increase co-operation and the level of involvement of Isuzu in GM South Africa’s operations.

The main objective of this agreement is to ensure that the South African manufacturing operation is well positioned to assemble light commercial vehicles at high volume for both domestic and export markets, while continuing to provide a strong portfolio of Chevrolet, Opel and Isuzu vehicles to its customers.

The Serengeti: a Special Edition from Isuzu. Picture: Quickpic
The Serengeti: a Special Edition from Isuzu. Picture: Quickpic

Isuzu is an important partner for us in Africa through our manufacturing operations which are based in SA, Kenya and Egypt, as well as distribution across the continent, GM said.

Isuzu is a key brand for GM in South Africa , having been in the market for almost four decades and commanding a 14% share of the one ton segment and also a 15% share of the medium and heavy commercial truck market.

The deal is likely to have a long-term impact on on GM’s manufacturing operations, lead to increased investment in the Port Elizabeth manufacturing plant which will also bring employment benefits.

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