Harley-Davidson launches the Ultimate Test Ride Competition

Take a test ride on a Dark Custom™ Bike and win an all expenses paid trip to the USA to design and create your own custom motorcycle with head Harley® Motorcycle stylist 

Oxford (August 24, 2015) – For 2016, Harley-Davidson is asserting its custom leadership with the launch of refreshed Dark Custom models, performance and styling enhancements throughout the range and an exciting new competition. 

Harley-Davidson Dark Custom Design Comp Image 24Aug15

Harley-Davidson has today launched a Europe, Middle East & Africa-wide competition for riders to win a once-in-a-lifetime prize. By simply taking a test ride on any Harley-Davidson® Dark Custom™ motorcycle, including the reloaded 2016 Iron 883™ or Forty-Eight® models, riders will be entered into a competition to win their very own Dark Custom™ motorcycle* designed and styled by the Harley-Davidson Senior Industrial Designer – Dais Nagao.

The winning rider will be able to choose any Dark Custom™ motorcycle and work alongside Nagao to design their dream bike in Milwaukee, USA. Once designed, the bike will be built by a local Harley-Davidson dealer.

The trip also includes a money-can’t-buy VIP trip to Milwaukee, the home of Harley-Davidson, where the winner will stay at a local hotel and receive a tour of the Harley-Davidson Museum, alongside tickets to sports and/or music events taking place locally.

The ultimate test ride experience doesn’t end there, with an all expenses paid California visit included in the prize. Whilst in California, the winner will receive exclusive use of Dark Custom™ bikes, a tour of the LA Custom Culture scene with a local guide, surfing lessons and tickets for gigs and custom events.

To capture this memorable experience, Harley-Davidson is also offering the winner a camera, ensuring the winner can record and share every experience from the trip. Further goodies include transfers, restaurant bookings, and clothing from the Harley-Davidson® Black Label Collection.

To enter the competition, riders simply need to book a test ride on one of Harley-Davidson’s Dark™ Custom bikes – which include the Harley-Davidson Street® 750, Iron 883™, Forty-Eight®, Street Bob®, Street Bob® Special and Fat Bob® models. Click www.h-d.com/testride to find your closest Harley-Davison® dealership and book your test ride.


*If the winning entrant has already bought a Dark Custom™ bike, after their test ride and prior to the end of the promotion (1 September to 31 October 2015), Harley-Davidson will fully refund their purchase and Dais Nagao will customise their original bike. 

About Harley-Davidson Motor Company

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson® motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com

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