Brian Joss –
Hyundai Motor will display its high performance N sub-brand – the result of intensive testing and product development – with two dynamic concepts and their new i20 rally car at the Frankfurt International Motor Show in September.
The N sub-brand builds on Hyundai Motor’s successful motorsport experience, particularly from its participation in the World Rally Championship, and technological capability to develop performance oriented models that will also be at home on the race track.
It is not only Hyundai Motor’s continued advancement as a primary competitor in the WRC that forms a base for the N sub-brand, but also the company’s dedication and investment to create striking and pioneering high performance cars. It capitalizes on Hyundai Motor’s fast-growing strength and signifies the pace of change within the brand, matching the company’s ambition to challenge perceptions by making real and emotional connections with customers.
Highlighting Hyundai Motor’s passion for performance and engineering competency, a preview of the New Generation i20 WRC car will appear on stage during the Frankfurt Motor Show to demonstrate Hyundai Motor’s performance ambition.
Based on the New Generation i20, the rally car is the first prototype for the vehicle that will challenge for the podium in the 2016 WRC. Already undergoing a punishing testing, engineering and development regime, the new car is building up to its final specification ahead of its debut at Rallye Monte Carlo next January, the first event in the 2016 FIA World Rally Championship.
A concept car showing the brand’s perspective on future performance characteristics will also be introduced at the Frankfurt Motor Show. The ‘Hyundai N 2025 Vision Gran Turismo’ concept highlights sustainable technology and race car design, truly representing the future potential of Hyundai N.
Through this new concept, a new project by Hyundai Motor to be coming exclusively to PlayStation®’s Gran Turismo video game series, Hyundai Motor is engaging further with its fans and the online community by making Hyundai’s passion and performance accessible to millions of people around the world.
In addition, the Hyundai RM15 concept car will be displayed, representing the company’s passion for performance and suggesting how the Hyundai N driver-focused technologies could come into production. The mid-engine concept, with a 2-liter 224 kW engine, is undergoing further developments to apply high-performance technology to Hyundai Motor cars in many exciting ways.
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