Van Loveren joins the fight against poaching with its new Rhino Run wines

Rhino Run Ian Player 2014
Rhino Run Ian Player 2014

Van Loveren has extended its contribution to nature conservation in South Africa with the launch of Rhino Run, an exciting new range of value-for-money, quality wines that celebrate this magnificent animal of the African plains and the efforts being made to save it.

“The plight of the rhino has been well-publicised and continues to grow direr every passing day,” says Van Loveren Wines CEO Phillip Retief. “It has mobilised millions of people across the globe to help fight the scourge of poaching.

“As a producer invested in the preservation of our natural heritage, both through responsible farming practices and initiatives wider afield, Van Loveren has long been involved with conservation and continues through Rhino Run.”

The Van Loveren vineyards are situated in the Robertson Wine Valley and have been in the Retief family since 1937. Maker of wines of international repute including Christina Van Loveren and Four Cousins, Van Loveren is known as a producer of award-winning wines that are consistently high in quality and great value.

Rhino Run comprises four wines:

  • The Rhino Run Chardonnay 2015, a slightly wooded, medium-bodied wine created in honour of the white rhino. The wine has aromas of mandarin and grapefruit that linger on the palate. It is ideal with creamy pasta dishes, roast pork, veal, risotto, grilled sole, cape salmon, crayfish, prawns, cream cheese or chicken dishes.
  • The Rhino Run Ian Player 2014 is a blend of Cabernet Sauvignon and Merlot, vinified with minimal intervention to allow each cultivar the best opportunity to express its individual characteristics. The result is a wine with rich almond, plum and mint on the nose. There’s ripe berry, cassis and redcurrant on the palate. Judicious oaking has ensured a soft, toasty finish.
  • The Rhino Run Cabernet Sauvignon 2014 has ripe berries, cassis and redcurrants on the palate with good oak maturation realising a soft, toasty finish. Enjoy with rich meat dishes, pork or venison.
  • Rhino Run Pinotage 2015 has a complex nose of banana, cassis and strawberry followed by layers of fruit, vanilla and spice on the palate. The wine can be savoured with red meat, rich stews, curries and smoked foods.

A fifth wine is to be added to the range in coming weeks. This flagship addition will be a limited release, collector’s item.

Rhino Run joins Van Loveren’s distinguished portfolio and will be available at reputable wine purveyors nationwide. The Rhino Run Chardonnay is priced at around R45 a bottle, while the three red wines will sell for around R55 a bottle.

Launched under the banner of Honour the Legends, Rhino Run serves not only to highlight the poaching crisis, but will also make a contribution to the esteemed Player Ntombela Foundation with every bottle sold. The wines will be available for export and at international wine shows and exhibitions, thereby creating further awareness the world over.

A decade ago the story of successful conservation efforts that brought both black and white rhino species back from the brink of extinction, seemed to be heading for a happy ending. Since 2008 however, an alarming and heart-breaking upswing in poaching has pitched the animals back into a struggle for survival, with almost 4 000 poached for their horns. In 2014 alone South Africa lost 1 215 rhino to poachers.

The Rhino Run range is inspired by the late Dr Ian Player, founder of the Player Ntombela Foundation and the conservationist who dedicated his life and career since the 1960s to lead the efforts to save the rhino.

In addition to money raised for the Foundation through every bottle of Rhino Run sold, donations to this worthy cause can also be made through the Rhino Run website at www.royalrhino.co.za.

Visit www.royalrhino.co.za or call 023 615 1505 for more information. Stay up to date with the new range via Twitter @Royal_Rhino.

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