Brian Joss –
Residents of London were stopped in their tracks this week as Land Rover placed a collection of full-size Range Rover Evoque Convertible ‘wireframe’ sculptures in the iconic streets of the UK’s capital.
The installations were displayed outside prestigious locations, including the world famous Harrods department store, Knightsbridge and in the affluent commercial suburb of Mayfair.
The bespoke sculptures were designed by Land Rover’s design team, using advanced computer modelling to accurately outline the shape of the forthcoming Evoque Convertible. Crafted from aluminium and finished in a range of vibrant colours, the wireframes illustrate the elegant evolution of the Range Rover Evoque’s transformation from coupe to convertible.
Following on from the original Evoque wireframes designed by Benedict Radcliffe in 2011 and used to launch the Evoque, these 1:1 scale works of art include 3D wheels as well as front and rear seats. Six Convertible wireframes have been produced to give the public a chance to see how the Evoque Convertible will look in its natural urban environment. Each wireframe will now begin a global tour as Land Rover builds up to the introduction in November of the latest addition to the growing Range Rover family.
“The Range Rover Evoque Convertible is perfectly suited to the urban surroundings of a city like London and it’s the perfect place to showcase the world’s first luxury compact SUV convertible,” said Gerry McGovern, Land Rover Design Director and Chief Creative Officer. “The locations chosen reflect the refined and luxurious lifestyle of an Evoque Convertible customer – two attributes this vehicle will deliver plentifully.”