STER-KINEKOR EXPERIENCES RECORD OPENING DAYS OF PRE-TICKET SALES FOR ONE OF 2015’S MOST ANTICIPATED RELEASES
Bookings for one of the most widely anticipated releases of 2015 – Star Wars: The Force Awakens – are now officially open at the Ster-Kinekor box office.
Bookings opened on Monday, 19 October, and a record number of 2 299 tickets were snapped up on the first day. This is the highest number of tickets sold on the first day of bookings’ opening in Ster-Kinekor’s recorded history. Of this total, 1 387 were tickets booked to watch the film in IMAX 3D at Ster-Kinekor’s five IMAX theatres. The previous record for the first day of booking was held by Fifty Shades of Grey earlier this year, with 1 489 bookings.
In the first four days of bookings, from Monday till Thursday this week, this figure had increased to a total of 8 678 pre-ticket sales. Of these, a whopping 5 508 tickets are IMAX 3D tickets, with a further 2 652 tickets secured to watch Star Wars: The Force Awakens in 3D at Ster-Kinekor cinemas countrywide.
The seventh title in the Star Wars global phenomenon releases at Ster-Kinekor cinemas nationally on Wednesday, 16 December – a public holiday in South Africa, and two days before its official global release.
For a full-on, immersive cinematic experience, the film will be released in IMAX 3D at Ster-Kinekor’s five IMAX theatres: Gateway in Durban, The Grove Mall in Pretoria, Cape Gate in Cape Town, Baywest Mall in Port Elizabeth and Cradlestone Mall, west of Johannesburg.
The film is also expected to release at Ster-Kinekor’s sixth IMAX theatre in Eastgate. It is currently under construction as part of the new Ster-Kinekor cinema complex scheduled to open at the shopping mall, east of Johannesburg, in early December.
If you are looking to watch this amazing blockbuster in complete luxury, then book your seats now at one of the seven Ster-Kinekor Cine Prestige sites around the country – The Zone, Sandton and Cradlestone Mall in Johannesburg; The Grove Mall in Pretoria; Gateway in Durban; Baywest Mall in Port Elizabeth, and Cavendish in Cape Town – and make it a movie experience to savour!
With an exclusive VIP Lounge area, high-class catering to order and huge, red leather chairs that are fully-reclinable, all you have to do is lie back, relax and enjoy Star Wars: The Force Awakens in the lap of luxury!
There is already a rush on tickets, so make sure you book yours today… and may the Force be with you!
Watch the official Star Wars: The Force Awakens trailer here.
For more information on Star Wars: The Force Awakens in Ster-Kinekor and IMAX® 3D cinemas, download the Ster-Kinekor App on your smart phone for updates and to book tickets from your mobile. To find out what other exciting promotions Ster-Kinekor has on offer, visit www.sterkinekor.com or sterkinekor.mobi. Follow @sterkinekor on Twitter or Ster-Kinekor Theatres on Facebook. For queries, call Ticketline on 0861 MOVIES (668 437) or book at the box office.
About Ster-Kinekor Theatres
Ster-Kinekor Theatres is a wholly-owned business within the Primedia Group and is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 54 commercial cinema complexes in South Africa, with six international sites based in Namibia, Zambia and Zimbabwe. The cinema chain’s sites house more than 400 large-scale screens, over 64000 seats and the largest 3D footprint featuring more than 120 state-of-the-art 3D screens across the country.
As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, one of the world’s largest dedicated art-house multiplex circuits, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa. It boasts the only cinema on the continent that is fitted with the advanced Dolby Atmos sound system (at Gateway in Durban); and has headed the return of The IMAX® Experience, with the opening of IMAX® Theatres at Gateway in 2013, The Grove in June and Cape Gate in December 2014, and Baywest Mall in June 2015. As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.
The award-winning SK App, which is downloadable on all smart phone operating systems, is interactive, user-friendly and feature-rich, and recently recorded over 1.8-million downloads. The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering. Combined with industry leading loyalty programmes from Edcon and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage.
As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen. See more at: www.sterkinekor.com