SA Tourism Germany has launched a five-month interactive social media campaign in a joint marketing agreement with Thomas Cook Germany, a tour operator for South Africa.
The campaign saw 26 German agents travelling to SA from December 1-8 to participate in an interactive photo walk in Cape Town.
Claudia Schulze, Product Manager: South Africa at Thomas Cook, and Stefan Eberle, Trade Manager of SA Tourism Germany, accompanied the photo safari and shared insights about the country as a travel destination.
The campaign aims to inspire travel agents to sell SA and to engage in marketing trends using social media channels. A larger campaign will follow in January and will have sales offers for booking an SA holiday.