25 February 2016 – Almost 3000 men of all ages, shapes and sizes took to the streets on Friday 19 February for the 2016 Hollard Daredevil Run, wearing nothing but a Purple Speedo in support of cancer awareness in South Africa.
The 5km Run marked the seventh year of men stripping down for a good cause and took place on the same day at venues across the country, with events in Joburg, Cape Town, Durban, George and Nelspruit.
“It was fantastic to see so many Daredevils come out in support of this awareness initiative,” said Heidi Brauer, Chief Marketing Officer at Hollard. “We are so proud to have hosted this spectacular event and look forward to painting the town purple again next year!”
Prostate and testicular cancer are especially prevalent in South Africa, where men are not as diligent as they should be when it comes to regular check-ups and doctor visits. The Hollard Daredevil Run promotes early detection as a way to save lives and provided free Prostate Specific Antigen (PSA) tests to all Daredevils over the age of 40 taking part in the Run.
“Prostate cancer is the most commonly diagnosed type of cancer in South Africa, but we know that catching it early enough greatly improves the chances of effective treatment and survival ,” says Lucy Balona, Head of Marketing and Communication at the Cancer Association of South Africa (CANSA). “With 465 PSA tests performed on and before Run day, the Daredevil campaign has certainly made a positive impact on the level of cancer awareness in South Africa.”
