The power of words

Whether written or verbal, communicating in language which is clear, correct, concise, complete, and consistent is what works, and that is exactly what Acuity does – we specialise in expressing your intent to your chosen target market using the best possible word choice to the best possible effect.

acuitytourismlogoWe are trained to identify and correct these errors, beautify language and transform drafts into error free works of art while retaining your individual voice through Copy Editing, Copywriting, and Proofreading for any format, be it for online or hardcopy purposes.

Copy editing improves the formatting, style and accuracy of text and does not usually involve changing the substance of the text. Effective copy says what it means, and means what it says.

Professional copywriting is not merely a formulation of ideas about a service or product which you wish to introduce or promote – it is an intensely creative process that essentially needs to capture its audience and create favourable emotion while at the same time being informative, factually correct and easily understandable.

Aside from addressing punctuation, grammar and spelling errors and keeping your copy consistent both in what it says and the way it comes across, this process improves the style, clarity and flow of your draft in the appropriate wording to successfully express the intended message.

Portfolio excerpts and client testimonials are available on

Contact Acuity now for local, professional, reasonably priced support on or 076 615 0700.

Share Button

About southcapenet

Adding value to my domain hosting and online advertising services.
View all posts by southcapenet →