Nissan’s advanced technology and future innovation will be in the spotlight at this year’s Geneva Motor Show as it unveils its Intelligent Mobility vision for the very first time and invites its IDS Concept to the stand for its European debut.
Brian Joss – Featuring a dynamic display of Nissan’s vision for the future of mobility, the Nissan stand will bring to life the technologies of tomorrow. From a glimpse of Nissan’s vision of the future of mobility to exploring the striking design and styling of Nissan’s new Premium Concept crossovers, the stand once again confirms why Nissan is one of the industry’s most exciting and forward-thinking brands.
Pursuing a goal of zero emission vehicles and zero fatalities on the road, Nissan’s Intelligent Mobility vision is designed to guide Nissan’s product and technology pipeline; anchoring critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society.
At the core of Nissan Intelligent Mobility are three areas of innovation: Nissan Intelligent Driving – creating more driver confidence, spearheaded by Nissan’s autonomous drive technology, Piloted Drive; Nissan Intelligent Power – more efficiency, more power, spearheaded by electric vehicles and Nissan Intelligent Integration – new links between vehicles and society.
This Intelligent Mobility vision is borne out in Nissan’s IDS Concept which makes its European premiere at the Geneva Motor Show. Representing Nissan’s vision for the future of electric vehicles and autonomous driving, the IDS Concept steals the limelight with its highly evolved EV technology, advanced aerodynamic performance, exhilarating acceleration and sophisticated AI capability.
Set to revolutionise the relationship between driver and car, the new concept proves Nissan stands once again at the forefront of automotive technology – developing practical, real-world applications of autonomous drive technology. Bringing innovation and excitement to everyone, the manufacturer said.
Nowhere is this better exemplified than in Nissan’s award-winning crossover, the Nissan Qashqai. The Qashqai crossover will be the company’s first vehicle in Europe to feature autonomous drive technology when it rolls off the line next year. Produced at Nissan’s flagship manufacturing plant in Sunderland, UK, the refreshed Qashqai will be equipped with ‘Piloted Drive 1.0’, a feature that allows cars to drive autonomously and safely in a single lane in heavy traffic conditions on highways.
From Piloted Drive technologies to a brand new sense of premium styling, the Geneva Motor Show was also the platform for Nissan’s debut of its ‘Premium Concept’ crossovers. Nissan showcased two special versions of its best-selling crossovers, the Qashqai and X-Trail. Taking the current models as a starting point, Nissan has explored how a more premium and dynamic design interpretation could enhance and extend the appeal of its award-winning crossover range in the future.
From how the Nissan design language is expressed to how advanced materials are used, both cars offer a fresh take on the widespread appeal of a premium Nissan crossover. Considering the concept of the urban explorer, each Premium Concept has a unique execution and is designed to appeal to a very different customer. In addition, the Qashqai Premium Concept features Piloted Drive 1.0 autonomous technology – the same technology that will be available on the Nissan Qashqai in Europe from 2017, said Nissan.
The carmaker’s presence at the Geneva Motor Show comes in a year when Nissan recorded its sixth consecutive year of growth and best-ever sales in Europe selling 715,623 units by the end of 2015. “Maintaining our 4.0% market share and growing sales in key countries including Spain, Italy, UK and Germany, Nissan continues to set new heights,” the manufacturer said.
This year is also a milestone for Nissan’s manufacturing facilities, with the flagship Sunderland plant celebrating its 30th anniversary and Nissan’s St. Petersburg plant marking ten years of operation.