The spirit of freedom to go anywhere is embodied in the new Toyota Fortuner.
Brian Joss – The Fortuner dates back as to 1984, when a midsize SUV called the Hilux Surf was introduced and sold to selected markets, including Brazil, Australia, New Zealand, the United Kingdom, Pakistan and Afghanistan.
Two decades later, a much more refined design with similar underpinnings to the Hilux Surf was introduced as the Toyota Fortuner to more than 110 markets in 2005. The first-generation Fortuner was launched in 2006 in South Africa and soon became the SUV of choice for bush and urban lifestyle enthusiasts alike.
“The new Fortuner has a long, wider stance versus the outgoing model, and its capabilities to adapt into every environment like a chameleon have been reinforced,” says Calvyn Hamman, sales and marketing Senior Vice president of Toyota South Africa Motors (TSAM). “It can transform seamlessly from a sophisticated urban warrior to a fierce bush conqueror.”
TSAM has also ensured there’s sufficient infrastructural expertise in the country to support the new Fortuner. “As a brand that prides itself on quality, durability and reliability, we ensured that staff at dealerships throughout the country had undergone technical and service training to reinforce Toyota’s unrivalled after-sales experience.”