Planit Media Wins Cash Converters

Planit Media has been awarded the Cash Converters business.

Cash Converters LogoCash Converters Southern Africa, a global franchisor that operates in the buying and selling of second-hand goods and cash loans, is on aggressive drive to expand its store footprint and double the size of the business in four years. Cash Converters SA already has 75 stores across South Africa, Namibia and Zambia. The win includes the relaunch and rebrand of the business and the full scope of media including digital.

“We are very happy to work with Planit media. They offer a very senior team and I have been very impressed with the level of input into our business and the value that they add. Their thinking generally, but specifically in digital, and its application to localised targeting in retail, is very exciting for us.” Natalie Champion, Head of Marketing SA.

Says Planit Media: “Cash Converters is a great opportunity for us. We know we can add real value to this business during their period of expansion. This is a very nice addition to our rapidly expanding client portfolio since our launch two months ago.”

The agency will partner with Radar, who recently was appointed Agency of Record in an industry pitch.

To learn more about Planit Media, contact Quinton Jones on 0822900429 or quinton@planitmedia.co.za.

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