Hyundai’s new Tucson is again top-seller in tough medium SUV segment

The all-new Tucson is again the best-selling model in Hyundai Automotive South Africa’s range, and tops the sales in the very competitive medium SUV segment since its launch in March.

001-off-my-wheelsBrian Joss – Returning to the model name that helped Hyundai to establish itself as a leading brand in South Africa, the Tucson was launched with very positive media reports at the beginning of March.

The new Tucson’s exceptional ride and build quality, its stylish, bold design and the performance of the new 1.6-litre turbocharged petrol engine in the range were, among others, mentioned as outstanding features.

“We knew we had a very good product in the all-new Tucson, and we were confident that it would make changing the name from ix35 back to Tucson easier. The confirmation came in the excellent sales reports for the first two months after the launch. It is a brand and, particularly in the case of the Tucson, a model with loads of street credibility,” says Stanley Anderson, marketing director of Hyundai Automotive South Africa.

The new Hyundai Tucson: loads of “street cred”
The new Hyundai Tucson: loads of “street cred”

The success of the new Hyundai Tucson and popularity of this new SUV, available as a front-wheel drive or all-wheel drive derivative, is evident from the total of 1 290 units sold in South Africa during March and April this year. “Bearing in mind that March was a difficult trading month, due to its many public holidays and long weekends, the figure is even more impressive,” says Anderson.

Originally launched in 2005, the first-generation Hyundai Tucson caught the attention of South Africa SUV buyers and became a firm top-seller in the segment for several years when it was followed by its successor, the ix35, in 2009.

“Altogether 22 716 Tucsons were sold in South Africa from 2005 to 2010, and the total sales for the ix35 from 2010 up to 2016 were 33 692. That, with the addition of the 1 290 sales of the new-generation Tucson in March and April this year, is proof of the popularity of Hyundai’s medium segment SUV,” says Anderson.

“The Tucson model name has now been successfully revived, and with it a new level of sophistication, quality and comfort in this compact SUV that again makes it a favourite among local buyers.”

It is not only South Africans who have an affinity for the Hyundai Tucson – the new-generation model became the fastest-selling Hyundai car in the United Kingdom and across Europe to date since its market launch in September last year. Hyundai’s factory in Nošovice in the east of the Czech Republic, where the South African 1.6-litre turbocharged petrol engine Tucson derivatives are sourced from, have to operate at full capacity to meet the demand in the UK and Europe.

Since the production start of the Hyundai ix35 in June 2011 until the end of 2015, more than 700 000 of the SUVs have left the Czech plant, including the all-New Tucson – making Hyundai’s offering in the medium SUV segment the major contributor to the success of the factory.

On the other side of the Atlantic Ocean, Hyundai Motor America experienced their best-ever April sales this year, with a contribution of 7 718 Tucsons sold in the month. First-quarter 2016 Tucson sales in the US were 28 102, almost double the number of ix35 sales in the US during the first quarter of 2015.

The new Hyundai Tucson is available in South Africa in five derivatives, ranging from the entry-level Hyundai Tucson 2.0 Nu Premium with either a manual 6-speed gearbox or automatic 6-speed transmission, to the flagship Hyundai Tucson 1.6 TGDi Elite derivative with the 7-speed Dual-Clutch Transmission (7DCT) and All-Wheel Drive.

In between lies the Hyundai Tucson 2.0 Nu Elite, also with the 2-litre petrol engine and automatic 6-speed transmission, but with a high level of standard features.

One step down in terms of standard features is the Hyundai Tucson 1.6 TGDi Executive, also with the new turbocharged 1.6-litre petrol engine, but with a manual 6-speed gearbox. The Executive offers a level of comfort and standard features that fits in between the Premium and Elite offerings.

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