The growth of mountain biking events has resulted in specialist transport company Fast & Furious coming on board as logistics partner of the PwC Great Zuurberg Trek.
Given the popularity of these events in South Africa, they have a long-term view of becoming the preferred transport solution for cyclists, said chief operating officer Grant Fletcher.
Based in Johannesburg, Fast & Furious have 14 branches around the country that specialise in customised logistic solutions to anywhere in the nation as well as neighbouring states.
“We are more of a boutique and specialised logistics provider that creates customised solutions for our customers than a generic transport provider,” said Fletcher.
He said they felt that the company’s mode of operation was a perfect fit for the requirements of a mountain bike race such as the Great Zuurberg Trek.
A meeting between chief organiser Trevor Hayter and Fast & Furious chief executive officer Jason Lombard led to the partnership being formed, said Fletcher.
“The customised and personalised nature of this event is in keeping with our own ethos of not offering a mainstream commoditised service in the logistics sector.
“We see this as a long-term arrangement as the development of cycling, and especially mountain bike stage races in South Africa, has become phenomenal in terms of the reach to decision-makers in big business.
“This event fits nicely with our strategy of expanding our market presence to key individuals. Its nature gelled well with our own company values and culture.”
Fletcher said two key members of their management team – Clifton Christians and Norman Koekemoer – would be riding in the event.
“It gives them a unique perspective as to what is needed by the cyclists and how best to handle the logistical requirements.”
He said Fast & Furious were looking to create awareness of their brand and capabilities and to expose that to key decision-makers.
The three-day race takes place in the Addo area just outside Port Elizabeth from Friday.