dunhill Links continues its longstanding relationship with golf with the announcement that South African golfer Branden Grace will be the new brand ambassador of the luxury golfwear collection.
Grace, currently ranked 12th in the world, is one of the most talented golfers in the sport, notably winning the RBC Heritage on the US Tour this year, the Alfred Dunhill Links Championship in 2012 and the Alfred Dunhill Championship in South Africa in 2014. Last year he finished tied fourth in the US Open and third in the US PGA Championship.
The dunhill Links collection is inspired by golf’s sporting heritage, in particular, the Alfred Dunhill Links Championship held every year in Scotland. Designed to be worn on and off the course, the elegant collection keeps players dry on the fairway and clubhouse-appropriate. Made for the man who is confident in both his swing and his style, the range complements any sartorially minded sportsman. Respecting tradition and honouring dunhill’s brand DNA, modern technologies help to achieve a functional yet luxurious product. Key product attributes include a premium fit, fabric and finish, lightweight wearability, and pre-treated with a water resistant finish for wet weather-appropriateness and practicality. Innovative and stylish, the Links collection is an imperative for any golfer.
Branden Grace stated, “It’s an honour to be the ambassador for dunhill Links, a brand whose authenticity and performance excellence makes them the perfect on-course partner, and winning the Alfred Dunhill Links Championship and the Alfred Dunhill Championship are career highlights.”
The functionality and style of the Links collection reflects the core ethos of the dunhill brand. Drawing on the same attention to detail and drive for excellence, the dunhill Links collection fully considers the ergonomics of a golfer’s movements to deliver one of the world’s most luxurious and technically advanced ranges of sportswear.
Since 1893, dunhill has remained synonymous with a very British type of masculine elegance. Innovative products and uncompromising quality were the accomplishment of the young businessman Alfred Dunhill. These values are central to the continued success of the brand. Today, the house remains faithful to the enduring spirit of its founder, and has for many years been associated with the highest craftsmanship delivering the finest in luxury menswear and accessories.