Nissan’s focus on the customer is paying off. This was reflected in a clutch of awards the brand received in the recent 2015 Ipsos Competitive Customer Experience (CCE) Quality Awards for the South African auto industry.
Brian Joss – In a survey of more than 20 000 people, Ipsos rated customer satisfaction levels when buying or servicing a passenger or light commercial vehicle from a range of 15 car brands in South Africa.
Nissan South Africa excelled in the light commercial vehicle (LCV) category, receiving a platinum award for consistent customer satisfaction with the servicing experience from 2012 to 2015, and gold awards for both the purchasing and servicing experience in 2015.
“Nissan is a customer-focused company, committed to a global vision of putting the customer at the centre of everything we do. We are absolutely delighted with these results,” said Xavier Gobille, Nissan SA’s sales and marketing managing director for Sub Saharan Africa.
“The awards are a tribute to the passion and dedication of Nissan’s countrywide dealer network and our sales and marketing team’s meeting -– and exceeding — the expectations of our LCV customers.”
Nissan South Africa also received silver awards in the passenger car category for the quality of its sales and service.
The latest Ipsos research shows that the general LCV buying and servicing experience among car brands outshone that of passenger cars. Improvements were noted in all areas of the LCV survey, while in only 50% of those in the passenger car survey.
Nissan SA’s scoop of CCE Quality Awards in this year’s LCV category complements its LCV wins in the earlier 2015 Ipsos Product Quality Awards. The imported Nissan Navara Diesel Double Cab won gold for Most Improved LCV, while – as a testament to the quality of local production – the Nissan Hardbody Petrol Double Cab was voted Best New LCV and the Nissan NP200 received the platinum award in the Three-quarter Ton category for Consistent Excellence, after winning gold in this category for the last four years.