World leaders in bike luggage team up with the Untamed African Mountain Bike Race
Over the years SCICON has become the international benchmark for quality bike luggage. And now the multinational cycling bag manufacturer has joined hands with the world’s premier mountain bike stage race as its official luggage sponsor.
SCICON announced from its Romano d’Ezzelino headquarters in northern Italy that it had signed a five-year agreement to join the Absa Cape Epic’s sponsor family. During that time it will develop and supply the official luggage merchandise for the race’s participants and personnel.
“We are thrilled to have a company with the international standing and reputation of SCICON joining our team,” said Absa Cape Epic commercial manager Brett Sparg. “SCICON produces quality products and is a great fit for our event, where we are always looking to partner with the very best in their field.”
Massimo Fantin, SCICON’s CEO, said: “We are honoured to enter into a relationship with the Absa Cape Epic.”
“All participants of the Absa Cape Epic can now rely on SCICON for the support they need to transport their bikes safely to South Africa and to concentrate on the remarkable challenge of participating in the world’s largest mountain bike stage race,” added Christian Pearce, SCICON Sales and Marketing Manager.
SCICON announced that it would be developing a line of new products to give riders more options to transport their valuable equipment on and off the bike. Soon a limited SCICON Race Day Bag in Absa Cape Epic design and which allows name and flag customisation will be made available on pre-order. The bag is designed to keep riders’ kit organised for easy access.
SCICON is already renowned for its AeroComfort MTB Bike Travel Bag, the premium solution for protecting and transporting riders’ bikes during air travel.
“The commitment to sponsor the Absa Cape Epic is a cornerstone of SCICON’s efforts to support competitive mountain bike riders from all around the world with products tailored to their specific needs,” said Heinrich Dannhauser, group founder and owner of the ASG Group, which owns the SCICON brand. “The Absa Cape Epic is the world’s largest mountain bike stage race in the world, attracting over 1300 riders every year, and the best platform for the SCICON brand to be recognised.”
SCICON was established in 1980 in Northern Italy by Luciano Fantin and has since become the benchmark for bike luggage globally. Over the past 36 years, SCICON has worked with the biggest names in cycling, including current Road World Champion Peter Sagan, former Tour de France winner Alberto Contador, Fabian Cancellara, Tony Martin and 20 professional road cycling teams.
Make traveling easier than ever with a SCICON bag: http://sciconbags.com/absa-cape-epic-store