launches in South Africa the ‘learning by doing’ online courses for business

We all know that there is a significant gap between the knowledge people get during their academic or formal studies and the knowledge they actually need in the real life in order to perform at their jobs.

As PhD Roger Schank said “what has been done before in education at all levels has been a lot of telling, followed by quizzes, to see if a student/trainee can temporarily memorize what they just read or heard“. To continue this statement, until now most of the online courses consisted more in some boring and insubstantial video-lectures mimicking as something new and hi-tech and in fact being the same obsolete method of listening or watching someone who just speaks about something that eventually we will forget until the end of the day.

Online learning should be realistic and engaging, giving the possibility to immediately use in practice what you’ve just learnt. For this reason, London School of Business and Communication is launching in South Africa bringing the “learning by doing” practical online business courses to Africa. The knowledge is clear, concise and as simple as the text in a magazine and the learning style is direct and to the point, using an easy and accessible language for all.

For example, at the Management Course, students play the Assistant Manager role, then they are a Department Manager and finally the CEO, in each role solving real cases applying the practical knowledge acquired during the courses.

At there are over 30 majors and courses in Management, Human Resources, Leadership, Marketing, Sales, Banking & Business Communication. All the courses are in English.

As a welcoming gift, the first 500 South African students get a 100$ voucher until 30 October to enroll to any course. The voucher code to include at checkout is: 100ZAWELCOMING. Because at launching India has special fees, the voucher can be used to enroll to 1 Advanced Course or to 2 Standard Courses.

Chris Martin, Head of Communication at gives us insights saying: “Unlike the MOOCs where anyone can become a lecturer, we provide you only verified knowledge from the most experienced professionals and experts. We don’t give you a course and leave you on your own with the so-called “lifetime access”, meaning you can attend and complete it sometime in this lifetime. We know that you want to achieve your goals faster not just someday in a lifetime. So, you don’t need another lifetime course you won’t take part in. Our online courses take 8 to 12 weeks and you can learn in a short time the things you’ve always thought hard and difficult to understand or to apply into practice.”

After graduation, students can download their diploma and transcripts and can also order the printed International Certification offered by London School of Business and Communication.

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