Specialist tech PR and digital marketing agency, DUO Marketing and Communications welcomes two new clients to its growing portfolio of tech clients across South Africa and sub-Saharan Africa.
Urbian, a digital product studio, is looking to grow its market share in South Africa through DUO’s expert PR, marketing and digital services. While Curve Group, a specialist in hosted and managed IT and financial services is looking for assistance in building brand awareness of its solutions for enterprise businesses.
“Digital marketing and PR are increasingly integrated and the addition of these two clients advance our view that quality content is core. We tailor the platforms and tactics required to build brands, grow market share and drive engagement to meet the specific business objectives of each client and we believe this is key to our success. Depth of industry knowledge and measurable commercial results have always and will continue to be the reason our clients partner with us,” says Gauteng Regional Manager, Dominique Pienaar.
Urbian, with its niche competencies in designing, developing and continually enhancing effective business solutions for its clients and consumers has partnered with DUO for strategic PR and digital marketing activities within the tech and business markets.
“The passion and creativity of the Urbian team is deeply inspiring, and we’re honoured to be working with them to share their story,” says DUO Marketing CEO Judith Middleton. “We have already seen the proven impact that the Urbian model holds for business and consumers through technology and design, and are excited to kick off this great partnership.”
Curve Group joins our Johannesburg portfolio, with a mandate to create brand awareness for the group through profiling and thought leadership in banking, IT services and the acceleration of tech entrepreneurs.
“We’re privileged to work with Curve Group because of its approach to disrupt traditional models to bring relevant technology to more people in Africa,” says Pienaar.
With its focus on delivering communications solutions for tech companies in the B2B and B2C space, DUO Marketing has been fortunate to bolster its portfolio with high calibre, disruptive brands over the course of 2016 including Saicom Voice Services, Outsystems, Compare Africa Group, Novum, Fuzzy Logic and redPanda Software.
“Our continued growth in 2016 is attributed to our niche focus on tech as well as the aspects we are good at – delivering quality content across a range of platforms, traditional and digital, for our clients, at a time when value and return on investment are critical. We look forward to doing the same in partnership with Urbian and Curve Group,” concludes Pienaar.