Toyota dealers are leading the way at the halfway mark in the National Automobile Dealers’ Association’s Business of the Year (BOTY) contest organised by Sewells MSXI, the global consulting and outsourcing company which specialises in the automotive industry.
Brian Joss – Toyota, the top-selling vehicle brand in South Africa for the past 36 years, had nine category leaders out of three dealer categories – large, medium, and small – in six geographic regions. Ford dealers were next best, with four category leaders. Then came Nissan with two category leaders, while Audi, Mazda, and Volkswagen dealers each topped one category.
The leaders in the various categories were announced at the recent national road show undertaken by NADA and Sewells MSXI. The various dealerships were evaluated on the best return on operating assets among dealers of the same size in each region.