Robust rental demand pushes Toyota to top spot in car sales

Riding the wave of buoyant passenger sales thanks to a very robust demand from rental, Toyota South Africa posted yet another chart-topping retail result, delivering 10 088 vehicles in November.

001-off-my-wheelsBrian Joss – Segment-leading performances by several of our core models including Corolla Quest (1,137), Fortuner (1,135), RAV4 (462) and Avanza (420) saw Toyota top the passenger vehicle scoreboard for the 11th consecutive month this year. Additional valuable contributions came from Hilux (2 492), Quantum (1 518), Etios (1 006) and Corolla (561), enabling Toyota to once again take the crown of overall, best-selling automotive brand in South Africa.

The Toyota Hilux: still above target. Picture: Motorpress
The Toyota Hilux: still above target. Picture: Motorpress

Calvyn Hamman, Senior Vice President of Sales and Marketing, concedes that “while inordinate cash incentives and high stock availability by a number of brands has temporarily moved Hilux into second place on the sales charts for the month, Hilux volumes are still tracking way above target and we are still set to close off the year in the number one spot.

Year-to-date Hilux has a virtually unassailable lead of more than 2 550 sales over its nearest competitor, ensuring it will claim the title of best-selling vehicle in South Africa for the 44th time, an amazing accolade.” Worthy of special mention is the stellar sales achievement of Fortuner – notching up an average of 1 336 sales per month since its introduction in April, Toyota’s evergreen SUV commands more than 60 per cent share over its immediate competitor set. On the commercial vehicle front, Hino recorded sales of 367 units in November, which is the second highest achievement for the year. Toyota Dyna and Hino 300 combined to reach a segment-leading 30.4 per cent market share in MCVs.

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