Fiat Group new boss wants to add a South African flavour to the brand

Robin van Rensburg is the new chief executive and managing director of Fiat Group Automobiles South Africa, importer of Fiat, Fiat Professional, Abarth and Alfa Romeo brands and through Chrysler South Africa, importer of Chrysler, Jeep and Dodge brands. 

Brian Joss – Van Rensburg joined the company on January 1 and succeeds Marco Melani as CEO and MD.  Robin brings with him over 20 years of automotive expertise and experience, having worked with numerous premium automotive brands.

Taking over: Robin van Rensburg, CEO and managing director of the Fiat Group. Picture: Quickpic

“I am really excited to join the FCA Group and work with such exciting brands, especially during such an interesting product cycle.  This year is set to be monumental for our brands with product introductions like the Alfa Romeo Giulia, Abarth 124 Spider and 595, Fiat Tipo and the extension of the Fiat Professional Fullback range.  I look forward to adding a South African touch to the proudly Italian and American brands,” he said.

Melani returns to FCA head office in Turin, Italy, resuming his current responsibility for Marketing for Africa.

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