AMG-Mercedes celebrates 50th anniversary with the launch of the “street legal hypercar”

AMG,  the company founded by Hans-Werner Aufrecht and Erhard Melcher is celebrating its 50th anniversary in 2017. With almost 100 000 units delivered in 2016, AMG heads into its anniversary year with record figures under its belt.

Brian Joss – “We’re on the road to worldwide success with our strategic portfolio expansion and can look back on a sensational year. The 63 series models still constitute our core product line.  In addition, our AMG GT series, which was developed entirely in-house, is now available as a broad-based family, with which we have demonstrated our expertise as a sports car brand future,” says Tobias Moers, chairman of the board of management of Mercedes‑AMG GmbH.

AMG_GTs: customers will be able to choose from 50 models in 2017. Picture: Quickpic

He says 2016 saw the biggest strategic model initiative in the history of Mercedes-AMG: with over ten new models being added to the product portfolio, from January 2017 customers are able to choose from over 50 models. In each category, Mercedes-AMG boasts a comprehensive and impressive product offering: from the most powerful standard-production four-cylinder compact to the sportily elegant S 65 with a superior twelve-cylinder engine, to a broad range of SUVs and coupés, to cabriolets and variously configured roadsters.

At the same time, the sports car and performance brand has won entirely new groups of customers with its recently launched 43 series models. The first such vehicles were unveiled by Mercedes-AMG at the Detroit Auto Show two years ago.

With the Mercedes-AMG GT series, the Affalterbach-based company is once again underlining its status as a highly dynamic sports car brand. Following the SLS AMG, the GT models are the second sports car family to be developed entirely in-house. The front mid-engine concept with transaxle and the intelligent aluminium lightweight construction form the basis for a highly dynamic driving experience. In 2016, AMG added more models to the GT family in the form of the GT R and the two open-top roadster variants, the GT Roadster and the GT C Roadster. The Coupé is also available in the anniversary year with the same next-level performance and technology.

Alongside its continuing strategic product initiative, Mercedes-AMG is setting a further landmark in 2017 by giving a fascinating peek into the future performance in the form of a street-legal hypercar. Offering unadulterated Formula 1 technology for the road, the hypercar is thus the first commercially available vehicle with F1 hybrid powertrain and road approval.

With a total of 18 overall victories and 32 other podium finishes, the international customer and performance teams celebrated a sensational season in 2016 with the new Mercedes-AMG GT3. The GT3 racing car got the season off to the ideal start. Following victory in the ADAC 24‑hour qualification race, in the 24‑hour race at the Nürburgring in late May the new GT3 racing car posted the greatest victory to date since the inception of the AMG customer sports programme, with overall victory, pole position, fastest lap as well as further finishes in second, third, fourth and sixth place now on record in the annals of motor sport. The brand’s clean sweep of the podium places in the world’s largest car race was shared by the AMG team BLACK FALCON (P1), the AMG team HTP Motorsport (P2) and the Haribo Racing Team-AMG (P3).

Also in the customer sports programme, renowned teams will contest both the highly popular IMSA Series as well as the PWC and the Pirelli World Challenge, in the USA.  

Affalterbach is home to the management, administration, sales, development and design teams as well as AMG hand-crafted engine building. This is where AMG V8 engines are produced. Other engines are produced in Kölleda (four-cylinder in-line engines) and Mannheim (V12 engines). Each engine is hand-assembled by a single engine builder at these sites according to the “one man, one engine” philosophy and provided with a badge hand-signed by the relevant technician.

Mercedes-AMG is today responsible for the development not only of the new eight-cylinder family of the Mercedes-Benz brand, but also of the AMG V8 engines. The first standard-production vehicle to be fitted with a V8 engine developed in Affalterbach was the G 500, which celebrated its market launch in September 2015. The V8 engine for the upcoming new S‑Class was also developed in Affalterbach, underlining the engine-building expertise of the three-lettered brand.

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